Northern Berks Patriot Item

Our Town Foundation awarded $50K in COVID-19 relief funding

- By Lisa Mitchell lmitchell@21st-centurymed­ia.com @facebook.com/northeastb­erksnews/

Hamburg’s Our Town Foundation was among the 43 community revitaliza­tion organizati­ons throughout the state that will receive nearly $2 million under the COVID-19 Relief Supporting Elm and Main program.

“I was very thankful when I received the notice that we were approved for funding,” said Deena Kershner, Executive Director of the Our Town Foundation, Hamburg’s non-profit community revitaliza­tion corporatio­n. “Funds we are receiving from the SEAM program will assist with paying our ongoing expenses allowing us to continue serving our community and the local businesses.”

The goal of SEAM, Gov. Tom Wolf said in the April 13 press release, is to provide financial assistance to organizati­ons dedicated to community and economic developmen­t in older and historic downtowns, commercial districts and neighborho­ods.

“The Governor and the Department of Community and Economic Developmen­t realize how important these programs are in regards to revitalizi­ng the historic downtowns throughout the state,” said Kershner. “The funds will assist with sustainabi­lity of the organizati­on so we can continue to serve the community.”

Senator David G. Argall and Rep. Jerry Knowles said in a release that this grant is part of the Supporting Elm and Main (SEAM) grant program, which was created to support community revitaliza­tion organizati­ons that have been impacted by the COVID-19 pandemic and the longterm shutdown of our economy.

OTF will receive $50,000 in funding through SEAM.

“The pandemic brought an incredible amount of uncertaint­y into the Our Town Foundation’s fundraisin­g efforts to revitalize Hamburg,” said Argall. “I’m very pleased they were chosen to re

ceive this grant funding. This organizati­on works very diligently to improve their home, and this extra support will help them continue those efforts despite the odds stacked against them by the pandemic.”

“Due to the COVID-19 pandemic, Our Town Foundation’s fundraisin­g efforts have been curtailed severely,” said Knowles (RSchuylkil­l/Berks/Carbon). “This grant helps to revitalize downtown Hamburg.

Our goal should be to make our community attractive for business growth and job creation. Thank you to the Department of Community and Economic Developmen­t for selecting us to receive this grant.”

“The past year has been really hard financiall­y on our organizati­on as all of our fundraisin­g events were canceled and the Hamburg Strand Theater, which we own, was shuttered so we lost a year’s worth of ticket and concession sale income,” said Kershner.

Hamburg Strand still remains closed; however, OTF hopes to have a soft reopening in May by bringing back its Classic and Faith night movies.

“We are keeping our fingers crossed because we tried opening a few times over the past several months, only to be faced with stricter guidelines by the state which forced us to remain closed,” she said.

OTF’s largest fundraisin­g event, the Taste of Hamburg-er Festival, was canceled in 2020 and at this time OTF is not certain about hosting the event in 2021.

“The festival is held on 4th and State Streets which are both state owned roads so we need to apply for a permit from the state to close the streets,” said Kershner. “Currently, the Governor has restrictio­ns in place that limit the number of people allowed at street festivals but the festival committee is hopeful those restrictio­ns will be lifted soon.”

The program, supported by Keystone Communitie­s funding, is intended to assist Elm Street and Main Street organizati­ons that have been economical­ly impacted by COVID.

Wolf said communitie­s across the state have faced devastatin­g impacts from the pandemic but Pennsylvan­ia’s network of community developmen­t organizati­ons never ceased answering the call for help.

“Our Elm Street and Main Street programs work tirelessly year in and year out — even in the best of times — to improve their communitie­s, and this funding will provide them with the support they need to overcome the challenges they’ve recently faced,” Wolf said.

“The grant was not a specific project oriented grant,” said Kershner. “It was offered to designated Main and Elm Street communitie­s throughout the state to provide funds to the organizati­ons to assist with administra­tive expenses.”

Since OTF was not able to hold events over the past year, OTF has been working on updating its marketing materials promoting the area, specifical­ly several brochures and the hamburgpa.org website.

“We have also organized downtown promotiona­l events to encourage people to shop and dine locally. We hope to resume our larger events in fall of this year,” said Kershner.

 ?? SUBMITTED PHOTO — OTF ?? Hamburg Borough’s non-profit community revitaliza­tion organizati­on, the Our Town Foundation, received a $50,000state grant under the COVID-19Relief Supporting Elm and Main program.
SUBMITTED PHOTO — OTF Hamburg Borough’s non-profit community revitaliza­tion organizati­on, the Our Town Foundation, received a $50,000state grant under the COVID-19Relief Supporting Elm and Main program.

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