Northwest Arkansas Democrat-Gazette
Trash can cleaning firm grows as customer response broadens
For Heather Reynolds, the owner of Lowell-based Can Can Cleaners, every dirty trash container in Northwest Arkansas means a potential customer.
Her new business has been running for about six months and offers no-muss, no-fuss cleaning of residential trash bins and recycling containers on a one-time basis or as a regularly scheduled service.
The process involves a large truck with a selfcontained cleaning system including 500 gallons of water that is dispatched to the customer’s home. The can is washed with high-pressure water heated to 180 degrees using no chemicals and comes out sanitized and fresh smelling, according to Reynolds. Dirty water is stored in the truck and properly disposed.
Reynolds, who has always wanted to be an entrepreneur, found the concept for her business while searching for an idea for an enterprise that would work well in Northwest Arkansas. She saw at-home trash can cleaning services were big in Europe and catching on in other parts of the United States but even better she hadn’t seen a similar operation in the region. She and her husband, Kyle, polled friends and neighbors about the idea and most seemed to think it would do well in Northwest Arkansas.
The idea of having lowcost and predictable overhead, mostly in the form of the truck used to wash the bins, and having the ability to expand quickly by adding employees or additional trucks as needed was appealing.
Reynolds said her market research indicates there are more than 200,000 households in the Northwest Arkansas metropolitan area and each of them is a potential
Netflix plans to pay filmmakers, actors and movie producers a bonus if their films are successful, a new incentive aimed at winning projects that might otherwise go to rival studios, according to people familiar with the matter.
The measure of success would depend on the movie, said the people, who asked not to be identified because the deliberations are private. A prestige film might have its incentive pegged to how many awards it wins. Bonuses for other movies could be based on viewership.
The approach would be a departure for Netflix, which has typically rewarded talent with upfront deals. But the bonuses are different than Hollywood’s traditional “back-end” arrangements, where filmmakers get a percentage of box-office money. Since Netflix’s films don’t get released widely at theaters — if they hit the big screen at all — there’s no hope for a big payoff there.
Scott Stuber, the head of Netflix’s film unit, has discussed various possibilities with producers, people familiar with the conversations said. But he has yet to settle on the precise way to reward people, or how many people would receive the bonus, they said.
Netflix has built up its movie studio from scratch in just a few years, forcing it to make up the rules as it goes along. It’s also facing greater competition for projects than ever before, making it harder to lure talent and stay ahead of rivals. It doesn’t offer the kind of deals that major studios like Disney provide. Robert Downey Jr., for instance, has made millions for his role in Iron Man and subsequent Marvel movies — making him one of a handful of stars who earn more in profit than salary.
Netflix has never offered back-end deals. It covers the full cost of production and pays producers a premium on top of that, granting them a profit before the project is even released. These deals are a safer bet because the producer is guaranteed to make a significant amount of money, but they also cap the potential profit.
That formula has worked for Netflix in the television industry, where it’s one of the most powerful TV networks in the world. Netflix does pay bonuses to producers whose shows get picked up for many extra seasons, and it tends to increase the salary for the stars of its most popular shows.
But Netflix is a more divisive figure in the movie business. The company has angered filmmakers, movie theaters and cinephiles by insisting that its features appear on its service at the same time they appear in theaters — or shortly thereafter. In response, some chains have shunned its films altogether. Canadian theater circuit Cineplex Inc. didn’t allow Netflix movies to show at its venue during the Toronto Film Festival. client.
The waste collection industry in the United States is expected to see revenue of $52.9 billion in 2019, according to research company IBIS World. Residential waste collection makes up 42% of that figure. The National Waste Disposal Association, which represents 700 members in the private waste and recycling industry said its members haul 258 million tons of waste each year.
George Wheatly, senior manager for market planning for Waste Management, Arkansas, said his company provides trash bins to several cities in Northwest Arkansas, including Springdale, Farmington, Centerton and others.
Wheatly said he has heard of Can Can Cleaning and thinks it’s an intriguing idea that provides a useful service that could really catch on in the area.
“Some people put everything in a bag that goes in their trash can — others don’t,” Wheatly said. “So some cans are spotless, others are filthy.”
Reynolds credits getting her business started off on the right foot to the Arkansas Small Business and Technology Development Center. In 2018, the organization helped obtain more than $90 million in capital funding for small business owners across the state who then created nearly 900 jobs.
Reynolds said Lori Leiblong a business consultant at the center’s Northwest Arkansas location in Fayetteville, helped her do her research, create a business plan and financial projections and nail down a small business loan to get her business off the ground.
Leiblong said while Can Can has a unique business idea, that has the benefit of no competition in Northwest Arkansas to date, she offers the same advisory services to all Arkansas startups and small businesses.
“We’re really an open door for any type of business,” Leiblong said.
Now Can Can Cleaners has more than 200 customers scattered around Northwest Arkansas — from Fayetteville to Bella Vista — along Interstate 49. Currently Reynolds runs the business and is the one manning the truck but said eventually she’d hire more help as the company adds customers.
Marketing so far has been primarily via social media and word of mouth. She said once she does a single trash bin in a neighborhood, it’s a good chance someone there will contact her interested in the service. Reynolds said her best advertising so far has been satisfied customers.
To that end, she puts stickers with company branding on trash cans she’s cleaned and often distributes door-hanger advertisements in neighborhoods where she has customers.
“I hit the streets,” Reynolds said. “It’s a lot of walking.”