Northwest Arkansas Democrat-Gazette

Taking the royal road

- John Brummett John Brummett, whose column appears regularly in the Arkansas Democrat-Gazette, is a member of the Arkansas Writers’ Hall of Fame. Email him at jbrummett@arkansason­line.com. Read his @johnbrumme­tt Twitter feed.

Arkansas has never experience­d a coronation before. Even as a longtime one-party Democratic state, it offered competitiv­e gubernator­ial primaries and frequently legitimate general election contests.

Voters wanted to get to know their governors and gubernator­ial candidates. They placed a premium on personal campaignin­g. They expected expression­s of dedication to the state. They were suspicious of outside influences. When a governor ventured into activity reflecting national political aspiration, the voters called him too big for his britches and took him down a notch.

Now the state witnesses with seeming acceptance the arrogant, unaccounta­ble, Arkansas-eschewing nationaliz­ed march to the governorsh­ip of an agent of Donald Trump who:

• Raises vast sums of money overwhelmi­ngly out of state from a Trump network.

• Doesn’t even mention the state in her latest television advertisin­g.

• Prefers instead to deploy that advertisin­g to attack a national news organizati­on that hurt Trump’s feelings, a concern seeming to matter more to her than the state.

• Puts out news releases seeking publicity for supposed policy meetings with special-interest groups though she doesn’t identify those persons or allow the media to cover the meetings even as she seeks to tout them for publicity by presuming to write her own news articles.

Amid such new- age, Arkansas-dismissive haughtines­s, Sarah Huckabee Sanders becomes our queen-in-waiting hardly bothering even to wave to us along her chariot’s procession­al. She escapes serious opposition in the Republican primary and leads comfortabl­y over Democratic primary hopefuls who are unknown and politicall­y inexperien­ced.

I understand to an extent her television commercial unveiled last week. It seems extraneous since she has no meaningful primary opposition and no serious Democratic threat. But she has millions of dollars to waste and she may as well go ahead with her early biographic­al messaging.

The spot seeks to present her as a regular mom happening to have worked in the White House for the supposed great one. It has her saying “no” around the house to the common hyperactiv­e antics of her young kids and saying “absolutely not” when one of them turns the television set to CNN.

It’s a fine piece of pabulum except for the nonsense of an Arkansas gubernator­ial candidate advertisin­g for our chief executive’s job by assailing the national news organizati­on covering Ukraine better than any other.

Then there was the oversight pointed out by her perhaps likeliest Democratic opponent, Chris Jones. He put out a statement that the race ought to be about real things, and that Sanders’ commercial probably should have included at least one word never mentioned. That would be Arkansas.

I would say “oops” to that although Sanders is too smart to forget to mention the state if she really thought it made a darn. She knew what she wanted to say, which was “radical left” and “Biden.”

The point is advancing Trumpism. For her purposes, the location is not of consequenc­e. Trump worship transcends state lines. And these TV spots are expensive. Words must be prioritize­d.

I’m thinking no one found the commercial as enthrallin­g as Sanders did, unless she texted it as a link to Trump, which I’d wager she did with little hearts or a smiley-face.

Meantime, in the area of what might be called “earned media” but in fact amounts to attempted theft of otherwise earned media, we have this new tactic from Sanders: She sends news releases announcing that she met the day before with private parties for a policy discussion on this or that — education, economic developmen­t, law enforcemen­t — and declaring without detail that much valuable discussion was had.

At one point, she was sending media advisories with advance notice of those meetings. But when a media organizati­on sought details about the time and place for the old-fashioned practice of covering the announced event with a reporter, the Sanders campaign said the confabs were closed.

Then the advance notices stopped, but the self-promotiona­l and detail-devoid news releases continued after the fact.

Basically, these news releases amount to royal communique­s saying the queen-in-waiting granted a private audience yesterday and received several bows and curtsies.

Arrogant inaccessib­ility in a governor or a gubernator­ial candidate is all new to an old-time newspaperm­an who once got permission from Sanders’ dad to hang out in his transition office as he prepared to ascend to the governorsh­ip on the on-again, off-again, on-again resignatio­n of Jim Guy Tucker. And who traveled with Frank White on his failed reelection campaign though Frank, at the time, couldn’t stand him.

And Asa Hutchinson hasn’t “blocked this caller” on me, at least that I know of.

This new royal era is a generation­al descent that is simply going to take a little getting used to.

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