Northwest Arkansas Democrat-Gazette

A Super Bowl for the brave and bold

- MARK BRADLEY

Baseball is the sport changed the most by analytics. To soften the blow of cold numbers, MLB has rewritten rules. Relievers must pitch to a minimum of three batters. In the new season, defenses can’t station more than two infielders on either side of second base, meaning no more lopsided shifts. Oh, and we’ve stopped measuring hitters by batting average and pitchers by wins.

Analytics changed basketball, too. James Harden became James Harden by taking only two kinds of shots — the step-back three-pointer and a layup. Repeat after me: The least efficient shot is the long two-pointer.

This isn’t to say data-crunchers have left football untouched. This Super Bowl offers a case study. The teams that finished first and second in points and yards are your AFC and NFC champs, though their methodolog­y differs. The Chiefs led in passing. The Eagles were ninth in passing, fifth in rushing, which isn’t to say Philadelph­ia is more convention­al.

Philly ranked fourth in fourthdown attempts, second in fourthdown conversion­s. From ESPN’s Bill Barnwell: “When both teams have a win expectancy of at least 20%, the Eagles have attempted to convert 33.9% of their fourth-down tries. … They’re going for it on a whopping 56.7% of fourth downs after crossing the 50.”

That’s analytics talking. Baseball has abandoned the sacrifice bunt because Bill James, working nights tending a boiler in Lawrence, Kan., determined the most important stat wasn’t the hit or the run but the out. A team gets only 27 per game. Why waste one trying to move a runner 90 feet? The football equivalent of the sabermetri­c set has long lobbied that fourth downs be used to attack, as opposed to retreat (meaning punt).

It took a while, but the message has been heard and accepted by actual coaches. When Georgia went for it on fourth down inside the opponent’s 5 a couple of years ago, this scribe mentioned to Kirby Smart that he’d have been surprised if he’d ordered a field goal instead. “Thank you,” Smart said. “You know who I’d have heard from if I didn’t go for it? Analytics people.”

In 1978, the first year the NFL played a 16-game regular season, the average team punted 87.8 times. In the 17-game season just completed, the average team punted 68.7 times. The Eagles punted 56 times, a number that wasn’t just a function of having a good offense; it also was a function of mindset.

Analytics make a powerful case for fortune favoring the brave. The numbers say teams should punt less, kick fewer field goals and go for two way more often.

Much of what we thought we knew about football has been rendered inoperativ­e. We were told Defense Wins Championsh­ips, which was true in the time where offenses threw only on third down. It isn’t true now. Football Outsiders’ proprietar­y metric — DVOA (defense-adjusted value over average) — values offense more than defense. Of the past five Super Bowls, three were won by teams that finished 17th or worse in total defense.

Not to sound simplistic, but the best way to win is to keep scoring. The Chiefs have the league’s 12thbest defense and its absolute best quarterbac­k; they’re in the Super Bowl. They’ve become Super regulars.

The temptation is to suggest that this should be a massively entertaini­ng game. The Eagles of Nick Sirianni won’t settle for field goals — they tried only 25, second-fewest among NFL teams. The Chiefs of Mahomes and Andy Reid didn’t become serial Supers by establishi­ng the run. That said, the 2018 NFL season saw offenses run amok, the culminatio­n being Rams-Chiefs on Monday night. The Rams won 54-51.

The same Rams graced the Super Bowl. They lost 13-3. I’d be shocked if this year’s score is anything like that. Guessing it’ll be Chiefs 31, Eagles 28.

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