Observer News Enterprise
True Boutique opens in Conover
True Boutique is excited to be serving Catawba county. Nicole and her daughter Harmony bought the boutique as Wild Azalea and soon after rebranded as True Boutique. Harmony has always loved clothes and fashion so starting a career as a boutique owner was fitting.
The goal of True is to have clothing for women of all ages. We want to be able to dress girls Harmony’s age (20), Nicole’s age (40), and Nicole’s mom’s age (65). In the small town of Conover, True is bringing in fashion that urges women to step out of their comfort zone at an affordable price.
Expanding our team and supporting local women is our passion as we are a completely women run business with our team of 4 - Nicole and Harmony (Owners), Chloe (Marketing Director), and Taylor (Sales Associate). We love buying inventory from local entrepreneurs to support women in the community and we can’t wait to see where this endeavor takes us!