Observer News Enterprise

Local artist announces release of new album


Jennifer Alvarado is set to release her latest single “Rock This Way” worldwide on Friday, June 17, 2022. Jennifer Alvarado is a singer/songwriter from Vale, North Carolina. She has been recognized locally for her songwritin­g and was named ‘One to Watch’ by Nashville Songwriter­s Associatio­n in Spring 2021. She was also named the “2021 Country Artist of the Year” by Indie Star Radio. Her song “Curious” was a Finalist for “Best Pop Song” for the Winter 2022 World Songwritin­g Awards and won “Best Pop Song” for the Indie Songwritin­g Awards in Winter 2022. She is currently nominated for five Internatio­nal Singer Songwriter Associatio­n Awards, including “Female Vocalist of the Year”, and nominated for a Josie Award for Female Music Video of the Year for “Filthy Water.”

Her new single pays tribute to legendary Classic Rock anthems of the past while presenting a modern sound with a catchy ear worm-type chorus “that is perfect for singing along with and blasting at your next Summer cookout,” says Alvarado.

Written by Alvarado, “Rock This Way” was produced by Ricky Rodriguez with Bombhouse Studios in Morganton, North Carolina. Her song is about “chasing love and doing things your own way while also giving honor to some of the most influentia­l and classic rock songs of the 70s, 80s, and 90s,” stated Alvarado.

“The upcoming “Songbird” album is the first time I’ve really felt like I trusted myself as a writer and artist. My producer, Ricky Rodriguez, and I have built these songs from the ground up

this time. They are still very much my writing technique; however, I feel like I’ve grown immensely during this project and finally found my unique sound. These songs are edgier and better represent the stories I want to share,” shared Alvarado.

“Rock This Way” is the third single off of Jennifer’s highly anticipate­d album “Songbird,” which is releasing later this year.

“Love this song! Flawless vocal and amazing musical arrangemen­t. Jennifer delivers energy and incomparab­le style. Another reason why she is one of my favorite independen­t artists,” said Rob Charles, Radio Personalit­y of the world-wide syndicated MFZ Show

“‘Rock This Way’ combines aspects of two different musical genres while referencin­g legends from a third. The result is a seamless and smooth track that highlights Jennifer Alvarado’s writing wit and a rhythm that will make cowboy boots and high heels tap. Jennifer’s voice is strong but controlled and keeps the song moving like a locomotive. I dare you not to move a body part listening to this addictive and catchy track perfect for spending time outdoors at the ‘crick’ or inside at Starbucks…both sets will be pleased,” shared Alan Wayne, Radio Personalit­y, Indie Star Radio.

You can pre-save “Rock This Way” now on Spotify and iTunes or visit www.jenniferal­ for more informatio­n.

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