192 // BEDTIME STORY
With its latest launch and a new Magic City shop, ultra-luxe bed brand Hästens has clients sleeping like Swedish royalty.
“WHEN WE LAUNCHED VIVIDUS, WE NEVER INTENDED FOR IT TO BE A BED THAT STOPS EVOLVING.”
WITH ITS LATEST LAUNCH AND NEW MAGIC CITY SHOP, ULTRA-LUXE BED BRAND HÄSTENS HAS CLIENTS SLEEPING LIKE SWEDISH ROYALTY.
Eleven years ago, Jack Ryde, the late fourth-generation owner of Swedish bed manufacturer Hästens, set out to create the greatest bed in the world. That sweet dream came true with the company’s blue-checked masterpiece: Vividus.
“When we launched Vividus, we never intended for it to be a bed that stops evolving,” says Jan Ryde, Jack’s son and Hästens’s current owner and executive chairman. The company— which is set to open a 2,000-square-foot shop-inshop at Brickell Mattress this month—recently relaunched its flagship bed, whose construction requires 320 hours of work from four certified craftsmen focused on every detail, from the northern Swedish redwood frame to the hand-sewn layers of horsehair, cotton, and wool in the body-contouring mattress. The piece is literally fit for a king—hästens was appointed Purveyor to H.M. the King of Sweden in 1952 and has served as official supplier to the Swedish Royal Court ever since—and carries a stately $140,000 price tag.
For many, though, getting the world’s greatest sleep every night is worth the price. “My first night in the new Vividus was like rediscovering sleep, which was profound even for me,” says Ryde. “It’s the finest bed we’ve ever made.” 1030 SW Eighth St., Miami, 305-326-4000; hastens.com
cit for a king: eästensds signature ed and limited-edition models are crafted of traditional hand-sewn layers of horsehairi cottoni and wool (ƛƨttƨʀ). ƢƧƬET ƛelƨư: cifth-generation owner gan oyde.