Is­abel Marant brings her in­nate chic­ness to her new bou­tique in Miami’s De­sign Dis­trict.

Ocean Drive - - Contents - BY CON­NOR CHILDERS

French de­signer Is­abel Marant is known for in­fus­ing a bit of je ne sais quoi into ev­ery­thing she makes. You’ll no­tice it in the de­tails—the leather tas­sels on her cov­etable Teinsy bags or the per­fect slouch of a sexy sweater. So it’s no sur­prise that, when it came time to open her fifth US bou­tique, she chose Miami—a city with its own in­de­scrib­able sense of magic— and the bustling De­sign Dis­trict. “There is a unique, laid-back at­ti­tude and mul­ti­cul­tural vibe to Miami,” says Marant, much like her own de­sign aes­thetic.

The new 2,150-square-foot store oc­cu­pies the ground floor of the Gar­den Build­ing, de­signed by fel­low French­man Lau­rent Deroo, and houses both the name­sake col­lec­tion and Is­abel Marant Etoile, car­ry­ing ready-to-wear and an as­sort­ment of ac­ces­sories, in­clud­ing hand­bags, shoes, belts, and jew­elry. “We’ve been wait­ing for a long time to open this store,” Marant says. “We love the off-track at­ti­tude [of the space], and we love the peo­ple and the con­cept of the De­sign Dis­trict.”

That at­ti­tude re­sults in dé­cor that con­trasts heavy vol­umes with ethe­real and earthy el­e­ments: A ki­netic chan­de­lier that teeters above a raw wool sofa, cloth­ing racks

fash­ioned out of thin rails with struc­tural con­crete bases, and lava stone and con­crete ter­razzo struc­tures, de­vel­oped specif­i­cally for the Miami bou­tique, jux­ta­pose a tex­tilepan­eled ceil­ing.

For the Spring 2017 col­lec­tion, Marant was in­spired by the no­tion of mod­ern­iz­ing vin­tage work­wear and in­fus­ing it with a strong sense of ev­ery­day fem­i­nin­ity through so­phis­ti­cated ruf­fles and sleek ’90s sil­hou­ettes. But most no­table are the sep­a­rates in bold floral mo­tifs. “[These] printed items are key pieces that I feel are par­tic­u­larly cor­rect for the mod­ern women of Miami,” the de­signer says. An airy asym­met­ric-shoul­der top seem­ingly over­flow­ing out of a mul­ti­lay­ered skirt or high-waisted shorts in con­trast­ing cool tones feel ex­cit­ingly new—and fit­ting for strut­ting around South Beach. “I wanted [to ap­peal to] a happy girl who wants to look cool, ef­fort­lessly stylish, and sexy,” says Marant. “I have a feel­ing that this girl is the Miami girl.” Miami De­sign Dis­trict, 175 NE 40th St., 305-576-7180; is­abel­marant.com


ƜLOƜƤWƢƬE from toʃ left: A corset belt chicly cinches one of ,sabel Marant’s toʃ rƣơơt vin­tage work­wear in­spired de­signs; mod­els back­stage at Marant’s Spring run­way show in 3aris; su­per­model *igi Ha­did poses prior to­bthe show.

HERE AND BOT­TOM: Bold floral mo­tifs and sleek ’9Ms sil­hou­ettes lend a mod­ern fem­i­nin­ity to the col­lec­tion. BELOW AND TOP RIGHT: Marant’s lust-wor­thy Teinsy bag ($73M) and se­duc­tive Ansel san­dal ($1,MM5).

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