Ocean Drive

I AM WOMAN

Some of the world’s most luxurious watch brands make a serious wrist-play for the ladies.

- BY ALDOUS TUCK

A strong trend at this year’s Swiss watch fairs was an emphasis on women’s timepieces. While new watches and collection­s for women are well-represente­d annually at Geneva and Basel, the difference in 2017 is that the industry is telling its female customers loudly and clearly that they’re now at the top of its mind—by adding stunning new watches to collection­s that had previously been decidedly masculine; by incorporat­ing nontraditi­onal materials into feminine designs; and by expanding women’s options in categories such as smartwatch­es, world timers, and sports watches, often considered the domain of men. This year, watchmaker­s are right on time with what women want. For more watch features and expanded coverage, go to oceandrive.com/ watches-and-jewelry.

MASCULINE COLLECTION­S GET STUNNING NEW ADDITIONS FOR WOMEN.

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