Alexandra Grief

Designer of Montce Swimwear Instagram: @montce_swim — 233k followers

How do you get inspired to develop new collections each season?

I always feel I need to travel more and work less to really get inspired and also somehow magically have more time to design each collection, but in real life I have to crunch and I think I am always inspired by color and print initially. From there, I gather my new sketches and designs, take a look around to see whats going on, and then decide what's next.

What is your must-have beach essential?

A bikini or one-piece that you feel great in and a super simple and cute go-to coverup dress (easy to throw on and go).

What is your favorite piece in the 2017 collection?

I think it would have to be the Emma Floral Prima Ruffle Top and Emma Floral High Rise Bottom. I am also really obsessed with mixing Tan Suede, Dusty Rose and even Gingham from previous collections in with the new summer Emma Floral print.

What’s your favorite swim trend this summer?

I am loving all of the fun sleeve details and all of the florals right now!