Alexan­dra Grief

De­signer of Montce Swimwear In­sta­gram: @montce_swim — 233k fol­low­ers

Ocean Drive - - Shot On Site Photography By World Red Eye -

How do you get in­spired to de­velop new col­lec­tions each sea­son?

I al­ways feel I need to travel more and work less to re­ally get in­spired and also some­how mag­i­cally have more time to de­sign each col­lec­tion, but in real life I have to crunch and I think I am al­ways in­spired by color and print ini­tially. From there, I gather my new sketches and de­signs, take a look around to see whats go­ing on, and then de­cide what's next.

What is your must-have beach es­sen­tial?

A bikini or one-piece that you feel great in and a su­per sim­ple and cute go-to coverup dress (easy to throw on and go).

What is your fa­vorite piece in the 2017 col­lec­tion?

I think it would have to be the Emma Flo­ral Prima Ruf­fle Top and Emma Flo­ral High Rise Bot­tom. I am also re­ally ob­sessed with mix­ing Tan Suede, Dusty Rose and even Ging­ham from pre­vi­ous col­lec­tions in with the new sum­mer Emma Flo­ral print.

What’s your fa­vorite swim trend this sum­mer?

I am lov­ing all of the fun sleeve de­tails and all of the flo­rals right now!

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