Rose wants to be a movement, not a moment in country music
Atlanta’s rising country star Lily Rose found love among TikTok followers in the fall of 2020 with her song “Villain,” which then topped the iTunes sales chart late that year. Within two months, she signed a major record label deal with Big Loud and Republic.
In a sense, she is hardly an overnight sensation, plugging away playing shows on the road the past decade. But TikTok was a major gamechanger.
“I amassed 850,000 followers in seven months,” said Rose, who is now a Nashville, Tennessee, resident. “It changed my life tremendously. Things went from 0 to 500.”
Billboard magazine named her country rookie of the month last May. And she was recently nominated for new female artist of the year by the Academy of Country Music. (Lainey Wilson won.)
“Villain,” which she co-wrote with Kyle Clark and Mackenzie Carpenter, is a pensive mid-tempo ballad where she offers to fall on the sword and be the “bad guy” in a justended relationship so her ex can look better, even if the truth is different.
She was originally thinking they could pitch “Villain” to an artist like Keith Urban. But in the end, she chose just to record it herself.
Her fiancee Daira Eamon convinced her to add the song to TikTok. “She was like, ‘This is the best song you have. It’s ahead of its time socially. It’s very countrypop-meets-Marvel-superhero theme. Trust me. Post it!’ I’m very glad I did!”
At the same time, the song isn’t quite consistent with other work she has
done previously.
“It stands alone in the genre itself,” she said. “It stands pretty alone in my catalog. It just has a very different sonic feel.”
In many ways, she said it has helped shape her future songs and her career path.
Rose loves to perform so she was thrilled she was able to get back on the road last year opening for Brantley Gilbert and more recently for Chris Lane. She is now touring every weekend. “I’m very busy, and I love what I do,” she said. “I have 45-minutelong meet-and-greets and merch lines.”
She was born and raised in Dunwoody, Georgia, a suburb of Atlanta. She started playing drums at age 9, then added guitar and piano to the mix.
Rose spent five years going to school at the Oconee campus of the University of North Georgia. “I wasn’t much of a student,” she said. “I couldn’t get into (University of Georgia). But of course, I’m a huge
Bulldogs fan, and I worked on campus, so I felt like I was a student there.”
While in Athens, Georgia, Rose began playing open mics with no genre in mind. “I would sing everything from Maroon 5 to Lady A to Bruce Springsteen to Maren Morris,” she said.
She decided to move to Nashville in 2017 and focus on country music. Having been openly gay the past decade, she feels Nashville is now more open to the LGBTQ community than ever before. “The city is very blue,” she said. “I dealt with way more pushback when I was in Athens than here. People have been great to me. I’m really glad I’m on this cusp of it all.”
Rose said she has been called a trailblazer, but she credits predecessors like Shane McAnally and Chely Wright for paving the way. “They walked so I can run,” she said, “so I can help kids down the line with good music.”
Her broad goal? “Be a movement, not just a moment.”