Orlando Sentinel (Sunday)

Berkshire Hathaway HomeServic­es Florida New Global Brand Identity Realty Network

Creative and Innovative Leading Real Estate Franchise

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Refreshed Aesthetic Captures (SUNRISE, FL) (January 31, 2023) – Ahead of its global brand’s 10-year anniversar­y, Berkshire Hathaway HomeServic­es Florida Realty, unveils a bold refreshed look. The modern design paired with sophistica­ted and vibrant colors bring a fresh identity to a brand founded on the principles of trust, stability, integrity, and longevity.

“With the launch of the new brand identity, Berkshire Hathaway HomeServic­es emphasizes its attention on bringing the highest level of support and service to its associates and customers. The thoughtful­ness and considerat­ion taken on this transition epitomizes the Berkshire Hathaway HomeServic­es commitment to excellence,” commented Rei Mesa, President and Chief Executive Officer, Berkshire Hathaway HomeServic­es Florida Realty.”

The Berkshire Hathaway HomeServic­es style evolution is centered on the needs of real estate profession­als working within a business that is driven both digitally and with an emphasis on personal connection­s and relationsh­ips. A striking refreshed brand logo, refreshed color palette, and modern typography will be showcased throughout the world and via

Spirit of the millions of marketing pieces, digital impression­s, and brand awareness campaigns generated each year and proudly displayed on company and agent websites, yard signs, marketing collateral and more.

Berkshire Hathaway HomeServic­es Florida Realty will incorporat­e the refreshed look and feel in a phased approach with the environmen­t and economics being important considerat­ions of a project of this

The Berkshire Hathaway HomeServic­es Luxury Collection also reveals a refreshed look today. Luxury Collection Specialist­s comprise an exclusive group of real estate profession­als and an unparallel­ed portfolio of the most magnificen­t properties around the globe. Designed to personify the qualities Luxury Collection Specialist­s conduct their business, the refreshed look of luxury is contempora­ry, yet classic, and always refined.

To view the Berkshire Hathaway HomeServic­es refreshed look and for more informatio­n, visit: www.bhhs.com/refresh

About Berkshire Hathaway HomeServic­es Florida Realty scale.

Berkshire Hathaway HomeServic­es Florida Realty serves 22 counties throughout Florida with over 30 locations and nearly 1,700 sales profession­als. The full-service brokerage company, founded in 1999, and is part of HomeServic­es of America, the nation’s premier provider of homeowners­hip services. The company is a franchise member of the Berkshire Hathaway HomeServic­es’ network, one of the few organizati­ons entrusted to use the world-renowned Berkshire Hathaway name. The company offers residentia­l and commercial services as well as seasonal rentals, property management, REO & Foreclosur­es, corporate relocation­s, referral services, title, financing, home warranty plans, and personal concierge services. Berkshire Hathaway HomeServic­es Florida Realty ranks in the Top 10 in the network among 50,000 Sales Profession­als, 1,500 offices across 12 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, Aruba and India. The company has been recognized as the No. 1 fundraiser for The Sunshine Kids Foundation, dedicated to children with cancer, having generated more than $4 million.

Visit www.BHHSFlorid­aRealty.com.

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