Apparent Adele clip teases music fans
These days, it’s common for artists to tease a new song on Instagram before an album drops or tweet a vague, mysterious photo clue to send fans into a frenzy. They should all take a lesson from Adele. The British singer, who hasn’t released an album in four years, managed to cause quite a stir online Sunday when a haunting, piano-driven 30-second clip of a song aired during the UK version of “The X Factor.”
It sounded like Adele. It seemed like Adele. Of course, there was no actual confirmation that it was Adele — or what it meant — but that did not stop Twitter from going into overdrive. “The X Factor” and the singer were both trending worldwide.
If this is a hint for Adele’s highly anticipated album, she’s playing the long game extremely shrewdly. In the years since her last album, megahit “21,” she has kept a mostly low profile (save for an Oscars appearance to sing the award-winning James Bond theme “Skyfall”).
On the heels of massive success, she took a hiatus and is letting excitement build by giving away zero details about her next project. There have been rumors about collaborators (including OneRepublic’s Ryan Tedder), but her label won’t confirm anything.
According to Billboard, the latest report is that this record — her third studio album — might finally hit shelves in November.