Orlando Sentinel

Experience Kissimmee may pull

- By Gabrielle Russon Staff Writer grusson@orlandosen­tinel.com, 407-420-5470 or Twitter: @gabrieller­usson

out of Visit Florida if the state’s new requiremen­ts for more disclosure of financial informatio­n are enacted.

KISSIMMEE — Experience Kissimmee CEO DT Minich vowed Tuesday against releasing private informatio­n — including the salaries for his board of directors — in the wake of lawmakers pushing for more transparen­cy at the Visit Florida tourism agency.

Minich gave an update to officials during Tuesday’s Osceola County Tourist Developmen­t Council in Kissimmee.

After the meeting, Experience Kissimmee spokeswoma­n Jodi DiSalle said the agency could decide later this summer to pull out of Visit Florida if the state’s new requiremen­ts pushing for more disclosure of financial informatio­n are enacted.

She said leaving Visit Florida wouldn’t change Experience Kissimmee’s status as a publicpriv­ate agency or its mission, although they would miss out on some advantages such as communicat­ions.

“We’re all still kind of waiting to see what happens,” DiSalle said. “As an organizati­on, we have to discuss it with Visit Florida.”

Earlier this month, legislator­s cut a deal that gave Visit Florida $76 million in funding instead of dealing it a major cut. But the state also added a list of new provisions.

One provision Minich said especially concerned him was organizati­ons that were members of Visit Florida and received 50 percent or more of their revenue from the tourism developmen­t tax would be required to disclose their board of directors’ salaries — a rule that would pertain to his organizati­on.

Experience Kissimmee received about $16.3 million of its $20.1 million from the tax, according to its 2016 fiscal report presented Tuesday.

But Minich said his agency’s 25-member board is loaded with people who work for major hotels and corporatio­ns.

“It can’t happen,” he told county officials about releasing their salaries. “A lot of them have signed confidenti­ality agreements.”

“It’s a competitiv­e thing,” he said later in an interview after the meeting. “There’s just no way we can do it.”

Minich argued there was already oversight at his agency, including regularly giving informatio­n to the county and an independen­t auditor.

“We’re providing everything we’ve been asked to provide to the county,” he said.

Some lawmakers accused Visit Florida of spending millions with little state oversight. One controvers­ial expense was a $1 million for rapper Pitbull that eventually led to the resignatio­n of the tourism promotion agency’s chief in December. Another new provision: Contracts worth more than $750,000 must be approved by a legislativ­e panel.

About 63 percent of Experience Kissimmee’s budget — or $12.7 million — was spent on “promotiona­l costs.” The budget did not provide a breakdown on what those promotions were.

The next largest expense was $3.6 million for salary costs.

“We’re a very lean machine,” Minich said at Tuesday’s meeting. “We’re putting as much as possible in promotiona­l activities. That’s the organizati­on we are. That’s what we should be doing. … We’re very proud of that.”

“It can’t happen. A lot of them have signed confidenti­ality agreements.” Experience Kissimmee CEO DT Minich

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