Applying for a credit card? Please take a selfie
Visa platform to give banks use of customer biometrics
NEW YORK — The selfie is everywhere — Facebook, Instagram, Twitter — and soon your bank could be asking for one in order to approve your purchase or credit card application.
Payment processing giant Visa is launching a platform to allow banks to integrate various types of biometrics — your fingerprint, face, voice, etc. — into approving credit card applications and payments.
Consumers could experience Visa’s new platform in a couple different ways. If a person were to apply for a credit card application on their smartphone, the bank app could ask the applicant to take a selfie and then take a picture of a driver’s license or passport. The technology will then compare the photos for facial similarities and check the validity of the driver’s license.
The selfie could also play a role in an online purchase. Online fraud is still a concern, with as many as one of six transactions being declined due to suspicious activity, according to Mark Nelsen, senior vice president for risk and authentication products at Visa.
Instead of a bank call center autodialing a customer when they have a concern about a transaction, this new technology could allow the customer to use Apple’s Touch ID or other fingerprint recognition technology, or take a selfie or record their voice, to verify they made the transaction. With voice recording, a customer may have to speak a certain phrase.
“Customers will be able choose their own preference for biometric authentication: voice, face, finger print. Any manner that they want,” said Tom Grissen, CEO of Daon, one of the companies that Visa is partnering with to launch the platform.
The announcement comes at a time when personal information on 145.5 million Americans was recently accessed or stolen from the credit bureau Equifax. The information — birthdates, Social Security numbers, addresses, last names — could be used to commit identity fraud.
A bank’s traditional defense against stolen personal data has been a customer creating a password or four-digit personal identification number. But few people change their passwords regularly and make each one complex enough. Often people use the same password for multiple sites, so if it’s stolen from one location, multiple other locations become at risk.
Many banks now accept Apple’s Touch ID in their iPhone apps. Citigroup has rolled out facial recognition in its banking application as another example.
Visa’s platform, officially known as Visa ID Intelligence, will give banks and credit unions a place to install these biometric technologies into their own applications without having to build them in house.