Marie Kondo helped you get rid of clutter. Now she wants to sell you more stuff. Ever heard of a long con?

On New Year’s Day, Marie Kondo, worldwide decluttering phenom, launched her first U.S. television show, “Tidying Up With Marie Kondo.” She cleaned countertops and edited bookshelves (Kondo has written that she limits herself to about 30 books in her own home) and Americans responded: Within a week of the show’s debut, Kondo’s Instagram account ballooned from 710,711 followers to 1.4 million.

She was the woman who launched a million photos of organized sock drawers.

And now, just in time for the holidays, comes the next big reveal on Kondo’s star-making trajectory: a Marie Kondo online store.

Now we know why she was so hot for you to throw out all your stuff — so you could fill the empty spaces with stuff you buy from her.

There’s a tote bag specially designed to hold a bouquet of flowers ($42); a pair of pale pink “room shoes” aka slippers ($206, but you’ll have to wait, because they’re already out of stock). A $275 brass tool holder longs to claim some real estate on that clean kitchen counter, where it will cuddle your perfectly edited selection of wooden spoons.

“The goal of tidying,” reads Kondo’s quote on the store’s home page, “is to make room for meaningful objects, people and experiences. I can think of no greater happiness in life than being surrounded only by the things I love.”

Of-the-moment keywords notwithstanding, the pitch is as old as the longest long con: That stuff you have? (Or had, since Kondo helped you pack it all in garbage bags and muscle it out to the curb 11 months ago.) It’s really not good enough. And you know what would make you happier? Better stuff. Perfect stuff, even. The kind of stuff that’s good enough for an obviously perfect, made-for-Instagram organizing guru.

“The thing that I think is best represented by the show,” Gail Berman, the producer responsible for bringing Kondo to Netflix, told The Hollywood Reporter earlier this year, “is the message of anticonsumerism.”

Sure. And the NFL isn’t really about people trying to sell you new cars.

The difference — perhaps the brilliance — of Kondo’s game is that she has set the psychological stage for your purchases so neatly.

While appearing to earnestly promote the greater good of fewer things, she opened the door to the idea that the things that remain after a cleanup should be only the best.

Never mind that an object might be serviceable and sturdy, Kondo’s standard is that it must also excite you emotionally. Never mind that pursuit of “better stuff,” meanwhile, is what got many of her clients into trouble with clutter in the first place.

Classic sales tactics weave through her method like subtle threads: Kondo’s signature technique,