Pinterest’s most exciting trends
What’s my motivation?
Are you asking that of yourself for 2020? Whether you’re looking for something to wake you up before you go-go or inspiration to redo your personal spaces, Pinterest is the place to get your fix. Enthusiasts come to ogle the crafts, the DIY projects and the Instagram-worthy fashion-forward looks.
The website recently released its annual look-ahead for the year in news, beauty, celebrations, food, home, style, travel and weddings, among other themes, and 2020 promises to deliver.
One hundred trends made the list — categorized into 10 cultural themes, topics that had to show sustained, upward growth over time.
This year’s report compared global search volumes from August 2017 to July 2018 with those from August 2018 to July 2019. Read on to get inspired about what we were inspired about. may want to consider these options to start you on that path of enlightenment: ylang-ylang oil, chicory root, sea moss or cucumber juice, among other things. Thwart anxiety and stress with everyday wellness. Global searches in 2018-19 for social detoxing were up 314%, art therapy activities up 444% and cucumber juice up 99% compared with searches in 2017-18. rooms up 104% compared with 2017-18, so you can nurture yourself with nature in your very own secret garden.
So, you haven’t gotten as many stamps in your passport as you would have hoped in 2019. No big deal. You can deck out your personal spaces with an international flair. And eat and drink like you are a true globe-trotting cosmopolitan. You have all the control in 2020. People searched for the term “French antiques” on Pinterest 384% more, West African recipes 311% more and Japanese soaking tubs 563% more in 2018-19 than they did in 2017-18.
Furry family members won’t say no to pampering in the new year (even if they could talk). So when you’re getting that something special for your quiet time, think of that one who gives you unconditional love and attention. Pet resorts were searched 260% more during 2018-19, as were outdoor cat playgrounds (up 512% this year in searches), and cakes for dogs were up 167% over 2017-18.
Traveling does not have to be solely about taking the best pictures. In 2020, it means living your best life being conscious about other cultures and Mother Earth. Broaden your horizons while leaving a smaller carbon footprint. It’s a win-win. Staycation anyone? Weekend staycation searches are up 38%, eco-friendly travel up 73%, and the term “reduced carbon footprint” up 86% in 2018-19 compared with 2017-18.
The great outdoors has been calling you and leaving messages for eons. But you keep deleting and dismissing said calls. How about you pick up and answer in 2020? Novel idea, no? It’s time to put down your screens and reconnect with the great outdoors IRL. Rockhounding (digging for geodes and gems) is up 185%, hiking fashion is up 194% and nature travel is up 253% in Pinterest searches in 2018-19 compared with 2017-18.
Space. The final frontier. With the 50th anniversary of the first moonwalk behind us (1969), look ahead and make sure science and space impacts future generations and speaks to your inner explorer whenever and wherever you can. Space tattoos have been searched 267% more and astrology-themed parties have been searched 247% more on the site during 2018-19 than they were during 2017-18.
What’s old is new again and this time it’s the 1990s, from fashion to music and style. This coming year, if you see scrunchies, hair clips and grunge make a resurgence, don’t be taken aback. It’s just the Generation Z’ers discovering what is a nostalgic rewind for the older set. And ’90s cartoons are getting reboots, so much so the phrase “’90s cartoons” has been searched 227% more, ’90s fashion grunge 292% more, and hair scrunchie 6,309% more 2018-19 than they were in 2017-18.
Hot searches on Pinterest include “low-waste weddings,” garden rooms and ’90s cartoons like “DuckTales.”