Macy’s store in Sanford closing
Sales start this month at Seminole Towne Center location.
The Macy’s at Seminole Towne Center in Sanford is closing, the company said Tuesday.
An exact closing date was not announced, but sales will start this month at the store at 330 Towne Center Circle. The discounts will run for about eight to 12 weeks.
“The decision to close a store is always a difficult one, but Macy’s is proud to have served the Sanford community over the past 25 years, and we look forward to continuing to do so at Macy’s nearby stores including Macy’s Altamonte Mall, Macy’s Orlando Fashion Square, Macy’s The Mall at Millenia and online at macys.com,” the company said in a statement.
About 70 people work at the store and regular, non-seasonal employees who aren’t able to be placed at nearby Macy’s stores will be eligible for severance.
The company saw sales decline in the third quarter of 2019 compared with that quarter in 2018, and the “sales deceleration was steeper than we expected,” Macy’s chairman and CEO Jeff Gennette said in an earnings news release.
“Our third quarter sales were impacted by the late arrival of cold weather, continued soft international tourism and weaker than anticipated performance in lower-tier malls,” he said. “We also experienced a temporary impact on our e-commerce business due in part to work on the site in preparation for the fourth quarter.”
Macy’s stores in Vero Beach and Pompano Beach also will close.
At Seminole Towne Center, the Sears department store closed in 2018.
The Macy’s stores at Mall at Millenia and Florida Mall have undergone upgrades in recent years. A Starbucks was added at the Mall at Millenia store as well as virtual reality that allows customers to create a virtual room with their own dimensions and pick furniture pieces to arrange in the space. Shoppers can then put on goggles and walk through that virtual space.
But at Oviedo Mall, a developer has plans to tear down an empty Macy’s store that closed in 2017 and build hundreds of apartments and a hotel.