Macy’s store in San­ford clos­ing

Sales start this month at Semi­nole Towne Cen­ter lo­ca­tion.

Orlando Sentinel - - FRONT PAGE - By Austin Fuller Con­tact the re­porter at [email protected]­lan­dosen­tinel.com or 407-420-5664; Twit­ter @afuller­re­porter

The Macy’s at Semi­nole Towne Cen­ter in San­ford is clos­ing, the com­pany said Tues­day.

An ex­act clos­ing date was not an­nounced, but sales will start this month at the store at 330 Towne Cen­ter Cir­cle. The dis­counts will run for about eight to 12 weeks.

“The de­ci­sion to close a store is al­ways a dif­fi­cult one, but Macy’s is proud to have served the San­ford com­mu­nity over the past 25 years, and we look for­ward to con­tin­u­ing to do so at Macy’s nearby stores in­clud­ing Macy’s Al­ta­monte Mall, Macy’s Or­lando Fash­ion Square, Macy’s The Mall at Mil­lenia and on­line at ma­cys.com,” the com­pany said in a state­ment.

About 70 peo­ple work at the store and reg­u­lar, non-sea­sonal em­ploy­ees who aren’t able to be placed at nearby Macy’s stores will be el­i­gi­ble for sev­er­ance.

The com­pany saw sales de­cline in the third quar­ter of 2019 com­pared with that quar­ter in 2018, and the “sales de­cel­er­a­tion was steeper than we ex­pected,” Macy’s chair­man and CEO Jeff Gen­nette said in an earn­ings news re­lease.

“Our third quar­ter sales were im­pacted by the late ar­rival of cold weather, con­tin­ued soft in­ter­na­tional tourism and weaker than an­tic­i­pated per­for­mance in lower-tier malls,” he said. “We also ex­pe­ri­enced a tem­po­rary im­pact on our e-com­merce busi­ness due in part to work on the site in prepa­ra­tion for the fourth quar­ter.”

Macy’s stores in Vero Beach and Pom­pano Beach also will close.

At Semi­nole Towne Cen­ter, the Sears depart­ment store closed in 2018.

The Macy’s stores at Mall at Mil­lenia and Florida Mall have un­der­gone up­grades in re­cent years. A Star­bucks was added at the Mall at Mil­lenia store as well as vir­tual re­al­ity that al­lows cus­tomers to cre­ate a vir­tual room with their own di­men­sions and pick fur­ni­ture pieces to ar­range in the space. Shop­pers can then put on gog­gles and walk through that vir­tual space.

But at Oviedo Mall, a de­vel­oper has plans to tear down an empty Macy’s store that closed in 2017 and build hun­dreds of apart­ments and a ho­tel.

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