Burger King adds ‘Impossible Croissan’wich’
You’ve tried plant-based meatless beef. Are you ready for meatless pork?
Impossible Foods, the company that makes the “bleeding” beef substitute product in Burger King’s Impossible Whopper, is again teaming up with the Miami-based fast food chain to roll out a new meatless sausage product, Impossible Croissan’wich.
The two companies announced newest creation this week.
Burger King plans to test-market the sandwich by the end of the month at 139 restaurants in Savannah, Ga.; Albuquerque, N.M.; Montgomery, Ala.; Springfield, Ill.; and Lansing, Mich. Expansion to other markets, including Florida, likely will their depend on the sandwich’s reception among test-market consumers.
The breakfast offering won’t be for vegans. It will feature a toasted croissant, egg, cheese, as well as the meatless sausage product made with a plant-derived bloodlike molecule called heme.
Availability of Impossible Foods’ meatless pork won’t be limited to Burger King.
Impossible Foods, a Silicon Valley-based startup, announced its new pork-substitute ventures, Impossible Pork and Impossible Sausage, in Las Vegas at CES 2020, a conference featuring innovative consumer technologies. After sampling Impossible Pork in various dishes, a reporter for the tech-focused website TheVerge.com declared it “a little spongy” and salty.
In November, the chain formerly known as Dunkin’ Donuts — and now just Dunkin’ — teamed with Impossible Foods’ main rival, Beyond Meat, to launch a meatless sausage sandwich at more than 9,000 locations nationwide. A reporter at BusinessInsider.com called the meatless patty “juicy, salty and well-seasoned.”
Impossible Burgers, introduced in 2016, are now available at 437 South Florida restaurants, according to the company’s website. Burger King successfully tested the Impossible Whopper in select markets last spring, and in August expanded it nationwide.
In September, the product was made available in raw form at supermarkets in eight states, but not Florida. The company