Where did billboards for Burma Shave go?
Approximately 1.3 billion billboards line Interstate 4 through Orlando, and that’s just counting advertisements for personal injury lawyers. “Dan Got Me $300,000!”
At this point, I’d hire Dan Newlin to sue sign companies for unrelenting boredom. Billboards aren’t nearly as interesting as they used to be, which brings us to this week’s Ask Orlando question.
It came from a reader who said he’s “so old I remember when men wore tattoos and women wore earrings.” He also remembered the greatest advertising campaign in roadside history. Burma Shave.
“Where did these signs go,” he wrote, “and is there still such a thing as Burma Shave?”
Heck, there’s not even a Burma anymore. It calls itself Myanmar, which doesn’t sound like something you’d want to put on your face.
Millions of people slathered on Burma Shave, thanks almost solely to its signs. Which brings up a Post-Boomer Warning:
This is one of those ThingsWere-Better-Way-Back-When columns. If you’ve bought a TV lately, you know that’s not always true. But it is when it comes to billboard amusement.
“The signs’ continuing popularity is amazing considering they were pulled off the road in 1964,” Clinton B. Odell told the Chicago Tribune in 2000. “The kids enjoy them just as much as the adults.”
He’s the grandson of Clinton Odell, who founded the Burma
Burma Shave signs dominated America's highways in the mid-20th century and turned the shaving cream into a cultural icon.