Orlando Sentinel

Forced dependency on video meetings has plusses, minuses

- By John A. Quelch and Leila Roumani

Our friend Bob is a client services manager for an investment firm. Pre-COVID-19, he made five calls a day, driving about 75 miles to visit clients in their offices. He’d stop two or three times at Starbucks in between calls.

Post-COVID-19, he is calling seven clients per day via Zoom. He’s sleeping better because he’s dropped the four or five coffees. By not driving, he’s saving gas and is less stressed and he has time to jog every day.

Bob’s happy.

We have another friend Amy who is owner and chief executive of a regional insurance broker with around 75 employees. Amy is a self-described hands-on manager. She enjoys one-one interactio­ns with her team and managing by walking around the office.

She worries that some employees aren’t as productive working from home and that she may lose customers as a result. Zoom meetings just don’t do it for her. She’s stressed out.

Some might say that this is an Amy problem, not a Zoom problem. But our forced dependency on managing via video meetings clearly has plusses and minuses.

On the plus side, many white-collar employees have been able to keep their mental health, their self-respect and their jobs as a result of being able to work remotely.

We can see bluer skies and clearer horizons as airline and automobile use and carbon emissions have plummeted.

We know that many households are happier, with parents reconnecti­ng with their relatives and children, helping them with homework and playing in the yard. Single parents no longer have to struggle as much to find daycare.

Meeting productivi­ty has improved, especially if there’s a good chairperso­n guiding the flow. Daily morning team meetings that are highly collaborat­ive can improve employee engagement.

Agendas are likely to be set in advance, attendees are better-prepared and can raise their hands in an orderly fashion. Minority attendees, intimidate­d by the face-to-face boardroom, can find their voices; Zoom gives no advantage to the tallest person to dominate the conversati­on.

But there are downsides. How do you virtually put your arm around someone you care about but have to lay off? How do you have the tough conversati­on? How do you strike a deal with strangers when you can’t see the non-verbal body language in the room? How do you find out what your coworkers are really thinking when you can’t bump into them informally at the water cooler?

Of course, every technology has its limitation­s, but there are coping mechanisms that we can develop to control for Zoom fatigue.

Setting up a mini-office separate from where the children are doing their online learning, increasing the bandwidth to accommodat­e multiple internet users in the same household, limiting online videoconfe­rencing (and consequent eye strain) to five or six hours a day with stretch breaks in between, to name a few.

Gradually, co-workers start to feel more comfortabl­e, becoming less formal, sharing a joke or two, especially during virtual happy hours.

Overall, the COVID-19 crisis has accelerate­d the shift to telecommut­ing. In doing so, it’s shown that Zoom is good for public health.

It has allowed many white-collar workers to show that they can be productive without being policed every day in the office.

Working remotely frees up time from commuting to enable people to contribute to the vitality of their communitie­s. By reducing transporta­tion use, traffic congestion and pollution, Zoom is saving lives.

Most important, Zoom has allowed major segments of the economy to continue to function in the face of the COVID-19 crisis, and we know economic health is good for public health.

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