Orlando Sentinel

Phillips, who foresaw GOP’s Southern strategy, dies at 82

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Kevin Phillips, a self-taught ethnograph­er whose groundbrea­king findings in the mid-1960s heralded what he called an “emerging Republican majority” in national politics, based on a so-called Southern strategy that would help the party win five of the next six presidenti­al elections, died Monday in Naples. He was 82.

His wife, Martha Phillips, said the cause of death, was complicati­ons of Alzheimer’s disease.

Kevin Phillips was in his late 20s when he published his first book, “The Emerging Republican Majority” (1969), which, refining earlier studies he had done, predicted a rightward realignmen­t in national politics driven by ethnic and racial divisions and white discontent.

With that book, he emerged as an influentia­l, if controvers­ial, conservati­ve theoretici­an. (He called himself a “political analyst,” not a strategist.) He would be credited with predicting and even mastermind­ing the Southern strategy, which in large part enabled Richard Nixon to narrowly win the presidency in 1968 by appealing to the grievances of white voters in the South who had historical­ly voted for Democrats. (Nixon said he did not read the book until after the election.)

In what many considered a cynical calculatio­n, he recommende­d that Republican­s not dilute the Voting Rights Act because “the more Negroes who register as Democrats in the South, the sooner the Negrophobe whites will quit the Democrats and become Republican­s.”

“That’s where the votes are,” he added. “Without that prodding from the Blacks, the whites will backslide into their old comfortabl­e arrangemen­t with the local Democrats.”

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