Oroville Mercury-Register

Making emotional vs. strategic decisions

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Informatio­n vs. instinct

When it comes to investing, many people believe they have a “knack” for choosing good investment­s. But what exactly is that “knack” based on? The fact is, the choices we make with our assets can be strongly influenced by factors, many of them emotional, that we may not even be aware of.

Investing involves risks

Remember that Investment decisions should be based on your own goals, time horizon, and risk tolerance. The return and principal value of investment­s will fluctuate as market conditions change. When sold, investment­s may be worth more or less than their original cost.

Deal du jour

You’ve heard the whispers, the “next greatest thing” is out there, and you can get on board, but only if you hurry. Sound familiar? The prospect of being on the ground floor of the next big thing can be thrilling. But while there really are great new opportunit­ies out there once in a while, those “hot new investment­s” can often go south quickly. Jumping on board without all the informatio­n can be a mistake. A discipline­d investor may turn away from spur-of-the-moment trends and seek out solid, proven investment­s with consistent returns.

Risky business

Many people claim not to be risk-takers, but that isn’t always the case. Most discipline­d investors aren’t reluctant to take a risk. But they will attempt to manage losses. By keeping your final goals in mind as you weigh both the potential gain and potential loss, you may be able to better assess what risks you are prepared to take.

You can’t always know what’s coming. Some investors attempt to predict the future based on the past. As we all know, just because a stock rose yesterday, that doesn’t mean it will rise again today. In fact, performanc­e does not guarantee future results.

The gut-driven investor

Some investors tend to pull out of investment­s the moment they lose money, then invest again once they feel “driven” to do so. While they may do some research, they are

 ?? ?? Rick Mootz
Rick Mootz

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