Oroville Mercury-Register

Fundraiser: Annual Pooch Playoffs aim to help all furry creatures

- By Jennie Blevins jblevins@chicoer.com

It is time once again for the Pooch Playoffs.

Butte County portrait photograph­er and Butte County native Erin Lackey, owner of Erin Lackey Photograph­y, unleashes the annual Pooch Playoffs National Competitio­n and Fundraiser.

Lackey has always had a heart for animals. So when the opportunit­y to help the Northwest Society for the Prevention of Cruelty to Animals presented itself, she jumped on it, according to a press release.

“Every year after the holidays is especially hard for charities. So a group of photograph­ers and I got together and decided to host a competitio­n to find Butte County’s Ulti-Mutt Cutie as a way to help out the Northwest SPCA while remaining safe and having fun. This is the competitio­n’s second year. Last year we were able to raise $3,217 for the shelter, which is so amazing,” Lackey said.

The bracket style competitio­n unfolds in March with 32 dogs competing for prizes from local business sponsors including Sierra Nevada Brewing Co., Muddy Waters Coffee, For the Love of Dog Training, Bark Avenue Pet Grooming, KZFR Radio and more, according to the release. Each week, dogs will face off in an online vote. Each week’s winner moves forward with the goal to be voted the Ultimutt Cutie of Butte County and go on to compete in the national competitio­n.

Lackey will photograph customer’s dogs in February. Customers are asked to donate $99 to the Northwest SPCA. The $99 donation includes a portrait gift of each dog, a swag bag of goodies and an entry into Pooch Playoffs.

“Our pets are part of our lives their whole lives. It’s funny. They are such important members of our families yet most of us don’t think to have a profession­al portrait taken of them. The Pooch Playoffs gives everyone a fun way to get a portrait of their pet made, by a profession­al who knows how to photograph pets, while also supporting the Northwest SPCA,” said Lackey.

To enter, contact Lackey at 370-3597.

 ?? ERIN LACKEY — ERIN LACKEY PHOTOGRAPH­Y ?? An advertisem­ent for the Pooch Playoffs competitio­n is pictured Wednesday in Oroville.
ERIN LACKEY — ERIN LACKEY PHOTOGRAPH­Y An advertisem­ent for the Pooch Playoffs competitio­n is pictured Wednesday in Oroville.

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