PCWorld (USA)

Brave’s privacy-focused Google alternativ­e lets you customize your search rankings

The firm’s latest product gives you greater control over your search results.

- BY ALAIN YEE

Brave is probably best known among hardcore geeks as one of Chrome’s challenger­s. But for a while now, the company has offered more than just a privacy-minded browser ( fave.co/3rbtcty). A year ago, it launched the beta for a search engine, too—and recently, on its first anniversar­y, Brave Search ( fave.co/3cjdlnm) hit a milestone of 2.5 billion queries, with a peak of 14.1 million queries in one day.

For a nascent search engine, these numbers are big. As Brave claims in a blog post, it’s won this achievemen­t faster than Google (who took over a year to meet the same goal), plus run circles around

Duckduckgo ( fave.co/3yf3cos). Its privacy-oriented rival took four years to cross the same threshold. Brave Search is now the default search engine for the company’s Brave browser.

In addition to exiting its beta phase, Brave Search is also launching a new feature called Goggles ( fave.co/3cddhzh). (Cue many future typos.) It joins another recently announced feature, Discussion­s ( fave. CO/3IEAFQG), to provide a larger swath of informatio­n available online. But while Discussion­s are supplement­al search results that show posts from forum sites like

Reddit, Goggles hands users direct control over search results. You can apply your own rules and filters to queries for more flexibilit­y and better tailoring of what gets served in response.

For example, you can narrow the scope of what’s searched or influence the order of the results—you’re not bound by Brave Search’s algorithms. In theory, Goggles should help when performing niche searches that can be overrun by general, popular results or when intentiona­lly isolating content with certain tones (for example, left- or right-leaning news sources).

This feature could bolster Brave Search’s appeal among people who’d normally never go beyond Google. It offers a broader, more independen­t look at what exists on the web—after all, what a search engine serves you is based on its opinion of relevancy as dictated by its algorithms. Just as you might solicit multiple opinions on a topic, the ability to manually seek different takes on search results via Goggles can help you gain a wider range of perspectiv­es. Brave

Search also provides a sense of higher quality, more curated results—you don’t need to learn the little search term tricks that force Google to filter out SEO garbage or to actually pull in Reddit posts.

But you can see it for yourself— just pop on over to fave.co/ 3cjdlnm, run a search, and then click on Goggles (Beta) at the top of the results to apply a filter. You can also read more about the

Brave Search’s approach to indexing the web and its anniversar­y milestone in its blog post ( fave.co/3o2d7nr).

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 ?? ?? Brave’s initial set of Goggles, which will be deleted once users begin creating and contributi­ng their own.
Brave’s initial set of Goggles, which will be deleted once users begin creating and contributi­ng their own.

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