Pea Ridge Times

Finding road to better roads

- JOHN A. NEWBY Editor’s note: John Newby is a nationally recognized publisher, community, chamber, business and media strategic consultant and speaker. He can be reached at info@ Truly-Localllc.com.

Germany Kent once said, “We are all on the road to success. Some people just act like they want it more than others.”

It is rare that I visit a community where “roads” are not a hot topic. Every community believes it has the worst roads in the state or even the country. When someone makes a “roads or potholes” post on social media, it is sure to contain one of the longest strings of comments that week. Suffice it to say, roads are usually a topic that brings out the passion in everyone.

Not long ago, I saw on social media a post about how bad the roads were in a particular community. As predictabl­e, dozens of comments followed, all chiming in with comments mirroring the original author of the post. Ironically, in the very next post, one of the commenters on the previous roads post was indicating how he or she was looking for things to do that upcoming weekend and thought of going to a community 45 minutes away for dinner, shopping, and maybe a show. Others from the previous “roads post” chimed in with like sentiments.

The answer, while simple, is not very well known. In many states, fixing the roads within the state or within the communitie­s comes down to a very basic equation. The equation is this. The funds used to repair and maintain roads typically come out of the sales taxes generated in those communitie­s, counties, and states. As goes the sales tax revenues, so goes the road upkeep — nothing more, nothing less. Yes, the allocation of road funds is subject to debate within local government­s; balancing the need for police and fire protection and so forth is never easy. But it is still very basic, spend local, improve your roads. Spend out of town, pave the roads where you are spending your money.

Want better roads, find ways to spend more dollars locally. When we factor in the 3-times compoundin­g impact of locally spent dollars, the impact is huge. If each resident in a community of 20,000 people spent just $25 additional dollars locally each month, that would equate to an additional $18,000,000 circulatin­g through the community each year. And, in a community with a 10% local sales tax, that is $1,800,000 additional dollars for police, fire, and roads — not to mention how many jobs that will help to save or create. Certainly, there is a little more to it than this simple example, but the point remains — want better roads, spend more locally!

There is a catch. Most of us aren’t wired in such a way to be constantly thinking about spending locally or building our internal local DNA. With that being the case, we really can’t place the blame on the residents for not spending enough locally. The blame lies with the community leaders in that they are failing to educate the community about this critical component needed to have a successful community.

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