RO­MAN HOL­I­DAY

LA DOLCE VITA, IN­DEED: ITAL­IAN JEW­ELRY BRAND BUL­GARI DE­BUTS IN PHILLY WITH TWO NEW TIME­PIECES IN TOW.

Philadelphia Style - - Contents - BY KRISTIN DET­TER­LINE

La dolce vita: Ital­ian jew­elry brand Bul­gari de­buts in Philly with two new time­pieces in tow.

What do Bella Hadid and Lily Aldridge have in com­mon? If you guessed su­per­mod­els with chis­eled cheek­bones and match­ing Vic­to­ria’s Se­cret an­gel wings, you’re right. What’s more, these brunette beau­ties are also the new­est faces of Bul­gari. The sto­ried ac­ces­sories house, which be­gan as a jew­elry shop in Rome in 1884 and now in­cludes ev­ery­thing from watches to leather goods and fra­grance, just opened its first store in Penn­syl­va­nia at the King of Prus­sia Mall. “King of Prus­sia has al­ways been in our thoughts,” says Daniel Pa­tridge, pres­i­dent of Bul­gari North Amer­ica, “but the mall’s new lux­ury wing was the right op­por­tu­nity for Bul­gari.”

The brand’s Ro­man roots can be felt through­out the new bou­tique, a gor­geous mix of mar­ble and bronze splashed with satin and crys­tal chan­de­liers. But even a set­ting this dra­matic takes a back­seat to the iconic col­lec­tions on dis­play. The Ser­penti is per­haps the best known, a snake mo­tif that coils around rings, bracelets, and some of Bul­gari’s most stun­ning high-jew­elry neck­laces, while the B.zero1’s mixed-metal pieces are best suited for ev­ery­day wear. For sum­mer, King of Prus­sia is home to two time­piece launches: the rein­ter­preted Ser­penti watch with six dif­fer­ent col­ored straps and the Octo Finis­simo Au­to­matic, Bul­gari’s lat­est world-record win­ning men’s watch for its ul­tra-thin pro­file. “The founders of Bul­gari are still very in­volved,” says Pal­tridge. “There’s a real mix of his­tory and moder­nity to the brand. It’s quite a mag­i­cal com­bi­na­tion.” King of Prus­sia Mall, 610-234-3895; bul­gari.com

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