Philadelphia Style

Down South

- By Ashton Pike

Philly’s fashionist­as are in for a treat this fall now that South Moon Under has set up its four th shop in the region, boasting every essential for your next on-trend ensemble this season (think dark grounded fl orals from Willow & Clay, classic plaids and Free People’s signature bohemian prints). Naturally, a new outpost means a fresh outfi tting for the store’s interior, which focuses on beach- chic environs with light-yet- bright hues reminiscen­t of those already scheduled vacation plans of yours for next summer. “We are so excited for this aesthetic, which slightly differs from our traditiona­l style in our founding stores,” says store manager Hilary Thompson. The city’s closet- obsessed will want to move quickly on the brand’s wide selection of premium denim as it tends to have trouble staying on the shelves come fall, while those who received a save the date months ago can rest easy knowing that the store’s expanded collection of dresses is last- minute-shopping friendly. $10$300, King of Prussia Mall; southmoonu­nder.com

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