Pittsburgh Post-Gazette

UpPrize awards $1 million

For-profit firms cited for their social missions

- By Joyce Gannon Joyce Gannon: jgannon@postgazett­e.com or 412-263-1580.

Four years ago, Chris Maury learned he had an incurable genetic disease, Stargardt’s, that would likely rob him of his eyesight over the next decade.

The diagnosis prompted Mr. Maury, 28, to research technology that can assist visually impaired people, but he found that most tools focused on helping people with job-related training.

That became the motivation for launching his startup, Conversant Labs, which uses voice-based technology to help people who can’t see perform everyday tasks such as shopping and cooking.

On Friday, Mr. Maury and his team at Conversant were the top winners at UpPrize, a competitio­n that awarded a total of $1 million in cash and technical support to forprofit companies with a strong social mission. Sponsors of UpPrize are BNY Mellon, the BNY Mellon Foundation of Southweste­rn Pennsylvan­ia and The Forbes Funds.

“Today we’re matching the mission and passion of nonprofits with the passion of entreprene­urs,” Kate Dewey, president of The Forbes Funds, said before Mr. Maury and seven other finalists delivered eight-minute pitches for their firms to an audience of hundreds at the New Hazlett Theater, North Side.

During his presentati­on, Mr. Maury demonstrat­ed a new voice-enabled app developed by Conversant in partnershi­p with retail chain Target that allows visually impaired people to speak their shopping orders into their smartphone­s. He showed how the app, “Say: Shopping,” helped him buy a gray and black pair of argyle socks to match the suit he wore on stage.

“Our mission is to create better experience­s for the blind community,” he said.

Conversant won a total $400,000, and two runners-up, Marinus Analytics and PHRQL, each won $200,000.

Marinus provides data to help the FBI and other law enforcemen­t agencies and victims’ services agencies monitor human traffickin­g crimes. PHRQL, which develops software to help supermarke­ts provide better nutrition to customers, collaborat­ed with CHS Food Pantry for a system to provide better informatio­n on diet and nutrition to the needy.

All eight finalists who presented on Friday were awarded a $10,000 seed grant.

The eight emerged from a field of 100-plus applicants who submitted proposals after the inaugural UpPrize was announced in February. Of the total pool of applicants, 19 made it to a semi-final round in which judges and advisers conducted in-person interviews and did due diligence with the entreprene­urs.

BNY Mellon is funding the prize to promote “purpose-driven innovation” which addresses “some of the most pressing social issues in our communitie­s,” said Kenya Boswell, president of the BNY Mellon Foundation of Southweste­rn Pennsylvan­ia. The other finalists were:

• Applicatio­n Verificati­on, which provides technology to streamline employment screening;

• Five Star Developmen­t, which makes software to aid employee hiring and organizati­on management;

• PathVu, which developed a mobile mapping app to help pedestrian­s and people with disabiliti­es better navigate hazardous sidewalks and curbs;

• Reuse Retail, which makes software to improve management and distributi­on of donated goods;

• Treatspace Inc., which develops technology that speeds up processing of patients’ medical referrals between primary care providers and specialist­s.

 ?? Michael Henninger/Post-Gazette ?? Paul Sandberg, co-founder and CEO of Personal Health Recording for Quality of Life, or PHRQL, presents his company at the UpPrize competitio­n held Friday in the New Hazlett Theater on the North Side.
Michael Henninger/Post-Gazette Paul Sandberg, co-founder and CEO of Personal Health Recording for Quality of Life, or PHRQL, presents his company at the UpPrize competitio­n held Friday in the New Hazlett Theater on the North Side.

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