Pittsburgh Post-Gazette

ModCloth starts in-house label and opens a store

- By Sara Bauknecht For more from Post-Gazette style editor Sara Bauknecht, visit the PG’s fashion blog Stylebook at www.post-gazette.com/stylebook. To have a fashion or style event considered for Stylebook, email sbauknecht@post-gazette.

Pittsburgh-based ModCloth is making moves to not only curate fashionabl­e clothes for a range of body types but also to make them.

The brand recently unveiled looks from its first inhouse label, which is a mix of whimsical and classic dresses and separates, many priced at less than $100. The You X ModCloth label is inspired by the site’s shoppers and aims to stay true to ModCloth’s aesthetic with “darling details and dazzling designs,” the brand states on its website. Shop the collection at www.modcloth.com/shop/ ourdesigne­rs/modcloth.

ModCloth also is expanding the ways it targets shoppers with brick-and-mortar shops. Its first store in San Francisco opened July 30 at 222 Grant Ave., Union Square. It features ModCloth fashions and accessorie­s that people can stop in and try on for size or purchase on the spot. Or they can book an appointmen­t to guarantee a dressing room and support from a ModCloth stylist. It’s open 10 a.m.-8:30 p.m. through Aug. 17.

More from the Pittsburgh fashion and beauty front ...

Pittsburgh-based designer selected by Nineteenth Amendment: Terry Jolo Coulter, head designer of Terry Jolo Brand, based on the South Side, has been tapped to have her designs sold through the Brooklynba­sed fashion platform Nineteenth Amendment. It aims to put emerging designers in touch with potential shoppers by featuring their designs at www.nineteenth­amendment.com for 45 days at wholesale prices. Nineteenth Amendment also helps designers manufactur­e their garments in the United States and provides assistance and guidance with marketing, merchandis­ing and networking. Ms. Coulter’s Medusa collection, inspired by the outline and movement of snakes, will be available this month on the site. She is a graduate of the Art Institute of Pittsburgh and launched her line in 2012. Informatio­n: www.nineteenth­amendment.

Floral + Lane trunk show at Glitter and Grit bridal boutique: Unique wedding gowns for the modern bride handmade in Illinois will be at 5300 Butler St., Lawrencevi­lle, by appointmen­t Friday through Aug. 16. Schedule a time to shop the collection at glitterand­gritpgh.com or 412-7812375.

Custom shirt month at Larrimor’s: Through Aug. 31, order six custom shirts and get the seventh one free. The fine retailer at One PNC Plaza, Downtown, specialize­s in custom wear, offering a wide selection of fabrics, cuffs, pockets and monograms for clients to choose. Informatio­n: larrimors.com or 412471-5732.

 ??  ?? Festive Frondescen­ce dress, $139.99, from ModCloth's namesake label.
Festive Frondescen­ce dress, $139.99, from ModCloth's namesake label.
 ??  ?? Teacher’s petal top ($44.99) and profound pizzazz skirt ($59.99) from ModCloth's namesake label.
Teacher’s petal top ($44.99) and profound pizzazz skirt ($59.99) from ModCloth's namesake label.

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