Trying to make it in the music business in this century is a bit like trying to crack some digital code.
Taylor Maglin seems to have landed on the formula.
The 26-year-old Central Catholic grad from Squirrel Hill, who was busing tables in 2014, is now working full time in music management/ marketing and running The Daily Loud, a website he cofounded in January 2012 with friend Jake Stotz that breaks new hip-hop songs — daily.
The site has acquired 315,000 Twitter followers, 138,000 Facebook Likes and 54,000 Soundcloud followers, adding up to the kind of numbers that can make an impact for an up-and-coming artist.
Through contacts with Wiz Khalifa manager Will Dzombak (another Central grad), he’s also worked digital marketing campaigns for Wiz and fellow Taylor Gang rapper Chevy Woods.
He manages house/EDM artist No Sleep, who has accumulated 26 million streams on Soundcloud and more than 100 million views on YouTube. A recent ground-floor success is propelling 20-year-old Hill District rapper Jimmy Wopo to 2 million-plus YouTube views for the videos that make up his debut “Woponese.”
“I developed an understanding on how to run effective/efficient social media marketing campaigns,” Mr. Maglin says. “It took a lot of trial and error, but once I figured it out, the growth rate increased dramatically, eventually to the point where I no longer had to run paid campaigns and organic growth took effect. I still from time to time run paid social media campaigns for my website but not nearly as often as before.”
Among his current clients are Atlanta rapper YFN Lucci, New York City’s Smoke DZA, Brooklyn’s Troy Ave and Miami’s Zoey Dollaz.
“With the audience we have, we’re able to put artists in front of hundreds of thousands and get a track really moving across the board.”
He’s also working with Steelers running back Le’Veon Bell, who is taking a side step into hip-hop.
“Working with Le’Veon has been great. He already has a strong online presence. The main objective now is to transfer his athletic fans into music fans. We are currently running multiple social media campaigns for that.”