Pittsburgh Post-Gazette

Westinghou­se retiree group serves up connection­s — and food for the hungry

- ANYA LITVAK

Bob Seidelson’s most rewarding job began when his career ended. Each weekday morning around 10 a.m., Mr. Seidelson can be found loading plastic food trays onto a cart outside Forbes Regional Hospital’s kitchen, where he coordinate­s the Meals On Wheels program for about 50 Monroevill­e residents.

“It’s a good one today,” he said on a recent Tuesday in February, peeking under the lid. “Chicken. Mashed potatoes. Some fresh carrots.”

He would repeat the same sentence to 14 clients that day. Each pays $5 for two meals, one hot and one cold, and that’s how the program is funded. That and an annual grant from a Westinghou­se retirees’ organizati­on, Service Uniting Retired Employees, or SURE for short.

A retired financial executive who spent 20 years with Westinghou­se Electric Co. and another 15 after “they sold me” to ABB, Mr. Seidelson became a SURE member four years ago. Another Westinghou­se alum had nudged him to come to one of the organizati­on’s monthly meetings.

It was an organizati­on of volunteers, his friend said, and Mr. Seidelson was already doing the volunteer work. Why not share that with the Westinghou­se family?

So he did, and now the time he spends delivering lunches to seniors counts toward the 50,000 volunteer hours reported by SURE’s membership last year.

The 960-member organizati­on is funded entirely through member dues and donations. Dues are $20 a year, but the most common denominati­on that comes in is $50, which just overwhelms the organizati­on’s new president, Lucio Facchini.

Mr. Facchini spent 37 years in Westinghou­se’s power business and even though he’s been retired since 2000, he feels the strong pull

of the Westinghou­se community. He goes on trips with fellow Westinghou­se retirees — last year’s trip to New York was his first. He plays golf with them. He attends a monthly Westinghou­se lunch club.

“You see people you know,” said Vaughn Gilbert, who retired from public relations at Westinghou­se a few years ago.

“You get to know them better,” added Dallas Frey, a former Westinghou­se human resources executive.

SURE started 25 years ago, at a time when it was much more common for people to spend an entire career at one company — especially if that company was Westinghou­se.

When Mr. Seidelson started working there in the 1970s, all of East Pittsburgh was settled with employees.

Employees’ children went to the same schools. They met at church, at the grocery store. People’s work and personal networks became linked for generation­s.

“It was everything to everybody then,” he said.

Staying relevant

More than 100 years after Westinghou­se’s founder and namesake left the world, his aura still hovers. Some Westinghou­se employees and retirees talk about him as if he were their boss, as if many decades later, he still sets the tone.

Mr. Westinghou­se invented the weekend, Mr. Gilbert said, and gave employees life insurance.

“He made sure the toilets were spick-and-span, that the water was crystal clean,” he said.

The inventor’s storied decency and his care for employees explains why 50,000 of them put in $2.5 million of their own money in 1930 to build a memorial to him in Schenley Park and why the SURE organizati­on was involved inthe effort to rehab that memorial last year.

But a member organizati­on can’t just look to the past for relevance, Mr. Gilbert said. To retain current members, SURE has monthly financial roundtable­s, tackling topics like investing, tax preparatio­n and Medicare. It organizes trips and tours for members and spouses.

“I have looked into the demographi­cs,” Mr. Gilbert said. “We’ve got people from 58 into the triple digits.”

The challenge is recruiting new members.

In recent years, the organizati­on has offered compliment­ary one-year membership for newcomers. (”If Westinghou­se people value anything, it’s stuff for free,” Mr. Gilbert said.)

While SURE isn't affiliated with Westinghou­se Electric Co. it has an arrangemen­t with the company that retirees get a pamphlet about the organizati­on in their retirement packet.

“There’s a feeling of, ‘hey, you’re not working here anymore so let’s keep hanging out,’” Mr. Gilbert said.

SURE has always supported the organizati­ons that its members volunteer for, but a few years ago, it started a more focused Feed the Hungry effort, in which it sponsors a dozen and a half Meals On Wheels programs across the region.

Mr. Seidelson’s is among them. Last year, SURE’s donation and some others allowed Mr. Seidelson to give all of his clients free meals for the entire month of December.

“Merry Christmas,” he told them. Some nearly cried.

 ?? Pam Panchak/Post-Gazette ?? Bob Seidelson starts his day at Forbes Regional Hospital, volunteeri­ng with Meals on Wheels. Mr. Seidelson is one of hundreds of Westinghou­se retirees who belong to Service Uniting Retired Employees, or SURE, a service organizati­on for former...
Pam Panchak/Post-Gazette Bob Seidelson starts his day at Forbes Regional Hospital, volunteeri­ng with Meals on Wheels. Mr. Seidelson is one of hundreds of Westinghou­se retirees who belong to Service Uniting Retired Employees, or SURE, a service organizati­on for former...

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