Obamas sign deal with Netflix
WASHINGTON — Former President Barack Obama formally announced on Monday a multiyear production deal with Netflix in which he and the former first lady, Michelle Obama, will produce television shows and films for the streaming service.
The deal will give Mr. Obama an international television platform during his post-presidency, allowing him to reach millions of people in the United States and internationally. The couple have created “Higher Ground Productions,” a company to produce content for Netflix, the streaming service announced.
Other presidents have taken the book-writing and other similar routes, but few have engaged in partnerships of this scale.
The former president has told associates that he does not intend to use the new platform to wage a public campaign against his successor in the Oval Office, or to fight against conservative voices that populate media outlets like Fox News.
Instead, a release from Netflix said the Obamas will produce “scripted series, unscripted series, docu-series, documentaries and features” that highlight issues and themes the president pursued during his eight years in office.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Mr. Obama said in a statement. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Ms. Obama said in a statement that “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.”
The streaming giant didn’t say when its subscribers would be able to see the first Obama-produced shows.
But the company, which boasts 125 million subscribers globally, said the programs would be available to customers worldwide.
It is also unclear whether the couple will appear in any of the movies or shows themselves.