New look

Fash­ion game-chang­ers and trends to watch in 2019

Pittsburgh Post-Gazette - - Style&Seen - By Sara Bauknecht

The year is young, but 2019 is al­ready shap­ing up to be one filled with po­ten­tial for Pitts­burgh’s evolv­ing fash­ion scene. Here’s a sam­pling of the trends, peo­ple and places that we pre­dict will make it a year to re­mem­ber.

Sub­ur­ban shop­ping

In re­cent years, Pitts­burgh’s “it” stores have been mostly in ur­ban neigh­bor­hoods such as Lawrenceville and Shady­side. But­ler and Wal­nut streets are still bustling, but let’s make 2019 the year to get in the car and — gasp! — take a bridge or a tun­nel to ex­plore the bounty of lo­cally owned bou­tiques in the ‘burbs. Take Dor­mont, for in­stance. It’s home to cool newish shops like Cloth­ing Coop and He­len & Earl and the uber-lux­u­ri­ous House of Hand­some bar­ber­shop. And Sewick­ley is like a slice of Shady­side, with up­scale women’s shops ga­lore.

Men­tor­ship

Na­tional me­dia have some­times turned up their noses at Pitts­burgh fash­ion (We’re look­ing at you, GQ circa 2011). But that hasn’t stopped the city’s style savvy from proudly pro­mot­ing the ‘Burgh’s bur­geon­ing fash­ion scene. Style 412, for in­stance, has in­tro­duced the S412 Stu­dio men­tor­ship pro­gram. Each quar­ter, the fash­ion coun­cil will pick a group of emerg­ing cre­ative pro­fes­sion­als and work with them to pro­duce a styl­ized photo shoot.

The trade group MONMADE, which helps Pitts­burgh-bred brands grow strate­gi­cally and ef­fec­tively, also has helped make the city’s maker scene big­ger and bet­ter. Watch for even more ini­tia­tives like these in 2019.

Self care

Al­though tra­di­tional hair sa­lons and bar­ber­shops have al­ways of­fered a lit­tle TLC, some Pitts­burghers are start­ing to of­fer a dif­fer­ent kind of self care. Want to project more con­fi­dence? Check out Iconic Im­age Work­shops with pho­tog­ra­pher Kaela Spe­icher and tal­ent agent Brit­tney Thierof. While pri­vate and group ses­sions teach par­tic­i­pants how to dress and pose for the cam­era, these work­shops are de­signed to help peo­ple look and feel their best in daily life. Learn more at www.kae­laspe­icher.com/ iconic-im­age-work­shops.

Look­ing to brighten your skin? Try a 15-minute ses­sion in the salt cham­ber at Il­lume Pitts­burgh, 222 Boule­vard of the Al­lies, Down­town (il­lumepitts­burgh.com). Treat­ments are sup­posed to help clear up acne, eczema and other top­i­cal im­pu­ri­ties, as well as re­s­pi­ra­tory is­sues. This bou­tique health cen­ter is also equipped with lots of high­tech ways to help you feel and look good.

More col­lec­tives

Look for even more col­lec­tive-style bou­tiques like the ones that opened in 2018. In the in­ter­net age, it can be tough for a startup to make it with its own brick-and-mor­tar store. Thanks to shops such as Make + Mat­ter in Lawrenceville, PG&H Down­town and love, Pitts­burgh on Mount Wash­ing­ton, in­de­pen­dent re­gional brands are eas­ier to find on lo­cal shelves.

Small brands do­ing big things: A num­ber of lo­cal brands are mak­ing a splash out­side Western Penn­syl­va­nia. Last year, cus­tom menswear la­bel David Alan saw one of its suits on ABC’s “Jimmy Kim­mel Live,” and Trusst Lin­gerie was spot­lighted in Forbes, InStyle and Health.com for its bras for larger bust sizes.

Pur­pose-driven events: Through lots of trial and er­ror, Pitts­burgh’s fash­ion scene has fig­ured out that the best fash­ion events are ones with a pur­pose. Most sup­port a char­i­ta­ble cause or a crop of up-and-com­ing or es­tab­lished de­sign­ers. Ex­pect to see run­way shows with fewer gim­micks and more sub­stance in 2019.

Antonella Crescim­beni/Post-Gazette

The “Song of Thrones” fash­ion show fea­tur­ing de­signs by Di­ana Misetic raised money for the Pitts­burgh Opera in 2018. Ex­pect to see more run­way shows with a pur­pose in 2019.

An­drew Stein/Post-Gazette

If you ven­ture to Dor­mont or Wash­ing­ton County, Vin­tage Grace Bou­tique is a shop you’ll want to dis­cover in 2019.

Lake Fong/Post-Gazette

Col­lec­tive-style stores like love, Pitts­burgh on Mount Wash­ing­ton stock a va­ri­ety of brands by mak­ers from across the re­gion.

An­drew Stein/Post-Gazette

He­len & Earl in Dor­mont is one of the lat­est bou­tiques to make the sub­ur­ban neigh­bor­hood a shop­ping desti­na­tion.

David Alan Cloth­ing

David Alan, founder and pres­i­dent of David Alan Cloth­ing and the Proper Knot, out­fit­ted sev­eral high­pro­file celebri­ties in 2018.

Rose Col­ored Cre­ative

Men­tor­ship is part of the mis­sion for the Style 412 fash­ion coun­cil. Its mem­bers, from left, are: Elysia New­man, Caro­line Suh, Sara Longo, Brit­tney Thieroff, Kelly Gualtieri, Tye Clarke, Aire Plichta Reese, Eileen French Jor­dan and De­mea­tria Boc­cella.

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