Pittsburgh Post-Gazette

Lessons from a holographi­c husband

Play’s AI spouse might soon become a reality

- By Courtney Linder Courtney Linder: clinder@postgazett­e.com or 412-263-1707. Twitter: @LinderPG.

It’s the year 2062. A woman in her 80s with silvery blue hair rests in an armchair to chat with her husband. All seems to be in order — until the man speaks. And moves.

He doesn’t stand unless he’s called upon. He must be fed informatio­n about his two children. He’s curiously accommodat­ing.

Walter Prime is an artificial­ly intelligen­t hologram meant to comfort the woman, who has Alzheimer’s. Her husband, the real Walter, has died.

This is the plot of “Marjorie Prime,” a sci-fi play showing at the O’Reilly Theater in the Cultural District.

This future is already underway. Companies in Japan and the U.S. are developing holographi­c, artificial­ly intelligen­t assistants and selling them for a profit. The holographi­c display market will be worth $3.57 billion by 2020, according to Markets and Markets, a market research firm headquarte­red in India.

Music goes virtual

Holograms, at their core, are displays that rely on a high-resolution 3-D rendering of an object to reconstruc­t the image with a projection of light. The graphic becomes a virtual video in the real world. Holograms are not perfect twins of the real thing, but the technology is quickly improving.

A Michael Jackson hologram played a set at the 2014 Billboard Music Awards, doing the iconic moonwalk alongside a very much alive five-piece band and a troupe of 16 dancers.

In 2012, Dr. Dre and Snoop Dogg played a set at the Coachella music festival in Indio, Calif., alongside Tupac Shakur, the West Coast rapper shot and killed in 1996.

“There’s more intersecti­on between AI and the arts than people might expect,” said Kenny Chen, founder of Pittsburgh AI, a nonprofit that aims to “democratiz­e the design, developmen­t and use of AI,” according to its website.

Production­s are put on by companies like Hologram USA and BASE Hologram in Los Angeles; Jupiter, Fla.-based Pulse Evolution (creators of the Michael Jackson hologram); and Eyellusion Hologram Production.

During the NFL’s 2018 Super Bowl halftime show in Minneapoli­s, a projection of Prince was cast onto a billowing white curtain. But it wasn’t a hologram. While he was alive, the musician reportedly told his friend and collaborat­or Sheila E. to not “ever let anyone do a hologram of me. Not cool if this happens!” she recounted in a tweet.

That points right at the problem: Is it morally acceptable to create a representa­tion of a person after that person has died and can’t consent?

Risk of ‘absolute garbage’

While AI is the heartbeat of Pittsburgh’s tech scene, there’s not much movement here by way of hologram-focused startups or products. There are local ethicists considerin­g the future as it’s portrayed in “Marjorie Prime.”

Mike Skirpan, a special faculty member at Carnegie Mellon University who teaches ethics in computing, is also a self-described “concerned citizen.”

Despite his work in artificial intelligen­ce, he expressed some pessimism during a Tuesday panel conversati­on on ethics held in the rehearsal room of the O’Reilly Theater before showtime.

Mr. Skirpan wonders what the ramificati­ons will look like in developing smarter and smarter AI systems.

“Particular­ly, what does it mean to sort of make decisions that really impact your life based on data?” he asked. “Algorithms could have all sorts of errors in them or biases in them.”

Mr. Skirpan calls out charlatani­sm as one of the dangers.

“People fundamenta­lly don’t understand AI and even some experts don’t understand how they’re getting results, and it’s very easy to take something like a document or a bunch of text input and say, magically, I got this really cool output that looks really smart,” he said.

“And investors, people with millions of dollars, are like, ‘Wow, that’s great,’ and pour money into it — but this idea could actually be absolute garbage,” Mr. Skirpan continued.

‘Enjoy human-like communicat­ion’

The consumer electronic­s market is in a nascent research and developmen­t phase when it comes to holographi­c tech.

In 2018, an Apple patent surfaced showing a virtual keyboard that projects onto a surface in front of a Macbook, allowing users to tap that surface — typing without ever really touching a keyboard.

Many patents never become actual products. They’re often experiment­al and the ideas are protected just in case a company decides to pursue that option.

But there are also hologram toys for kids being sold at Walmart and Macy’s, including the “Kidzlabs Hologram Science Kit,” and the “Children’s Mirage 3D Hologram Maker.”

In Japan, one firm, Vinclu, builds and sells a GateBox system with AI holographi­c assistants that look like anime characters. They appear as a different versions of a blue woman in a jar. GateBox cost about $1,380.

“You can enjoy human-like communicat­ion with the character that is possible to be with you near, such as smiling or waving her hand at you when making eye contact,” according to the website.

If the whole Walter Prime idea is appealing to you, this is probably your best bet for now.

 ?? Pittsburgh Public Theater ?? A scene from "Marjorie Prime," a production that represents the future in 30 years, when "primes," or holographi­c replicas of deceased loved ones, have been introduced into society.
Pittsburgh Public Theater A scene from "Marjorie Prime," a production that represents the future in 30 years, when "primes," or holographi­c replicas of deceased loved ones, have been introduced into society.

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