Pittsburgh Post-Gazette

Bolsonaro’s attacks backfire

The Brazilian president has magnified his own failures

- Mac Margolis Mac Margolis is a columnist for Bloomberg Opinion.

Brazil’s President Jair Bolsonaro has communicat­ion issues. Hardly a day passes when he doesn’t disparage the media, sometimes crassly targeting reporters he claims have mistreated him. Mr. Bolsonaro tries to shape the message during improvised gaggles outside the presidenti­al residence. And to ensure no one misbehaves, a security heavy in shades is on call, brandishin­g a smart-phone to surveil the fourth estate.

The mise en scene doesn’t always work out. Just ask Carioca, the comedian from a friendly television network whom Mr. Bolsonaro cast as his double one day last week to leaven the mood.

Granted, Carioca had a thankless task: He appeared the morning after the official statistics bureau updated last year’s economic statistics. Instead of the 2.5% annual growth authoritie­s touted at the start of last year, they showed that Latin America’s biggest economy expanded by just 1.1% in 2019.

The real sank to below 4.60 to the dollar, a record low for the Brazilian currency, still the worst performer among emerging market currencies. Foreign investors have pulled nearly $10 billion from the Brazilian bourse this year, more than during all of 2019. Throw in the coronaviru­s, and Brazil is “looking at yet another year of frustratin­g growth,” said economist Claudio Frischtak of Rio de Janeiro’s Inter.B consultanc­y.

Rather than answering hard questions about what happened and the way forward, Mr. Bolsonaro deferred to his doppelgang­er, who clowned about in a faux presidenti­al sash and offered up bananas to reporters.

While Mr. Bolsonaro might have meant to troll the press, the joke was on him. His stunt did little to blot out the bad news. Instead, it was just the most recent gratuitous attack on profession­al media to backfire, threatenin­g to make him the victim of his own mal mots.

The loquacious former army captain actually owes his job to Brazil’s freewheeli­ng media culture. He rose to the national stage thanks to incendiary Facebook posts and decorum-bedamned tweets that delighted his right-wing constituen­ts. Yet with every baseless barrage, Mr. Bolsonaro looks more like one of the overbearin­g ideologues whom he vowed to banish from power.

Attacking independen­t journalism was populist gospel in Latin America during the 2000s and early 2010s, when willful left-wing leaders leaned on the courts and legislatur­es to circumscri­be media companies and stifle critics, all under the salutary-sounding principle of “democratiz­ing informatio­n.”

Leave it to Mr. Bolsonaro (and more recently, Bolivia’s caretaker martinet Jeanine Anez) to carry on the offensive from the right.

Last year, Mr. Bolsonaro personally lashed out at the press 119 times, according to the Knight Center for Journalism in the Americas. His right-wing followers piled on, raising overall attacks on Brazilian journalism by 54% in 2019, the Brazilian Federation of Journalist­s reported in January.

Mr. Bolsonaro has made character muggings his trademark, singling out women reporters. For instance, a leading political reporter for Brazil’s Folha de Sao Paulo, Patricia Campos Mello, has drawn a social media onslaught, mostly in the form of sexual slurs, in reprisal for hard-hitting stories on government-friendly troll farms and fake news.

It’s one thing to lean on media in nations where institutio­ns and the rule of law are feeble. Brazil, for all its frailties, is not one of them. Except for Mr. Bolsonaro and his murder of digital crows, Brazilians have mostly repudiated such offenses. “Attacking the media with false accusation­s of a sexual nature is crass and amounts to defamation,” congressio­nal speaker Rodrigo Maia said last month, calling for legal reprisals.

Mr. Bolsonaro may well be counting on such pushback to fuel his political agenda. Like any good Bonapartis­t, he’s encouragin­g his partisan claque to hit the streets for a nationwide protest this weekend to pressure congress, the Supreme Court and the media into conformity. His homies seem juiced, to judge by the video of a mounted medieval knight calling on “patriots” to rescue Brazil from communists, which went viral on the web. With Brazilian stocks having just suffered their worst beating in 21 years, entering a bear market, that’s not likely to work any better than sending in the clowns.

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