Pittsburgh Post-Gazette

Digital panopticon

Opportunis­tic tracking tech threatens public trust

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The proliferat­ion and normalizat­ion of intrusive technologi­es such as in-home listening devices, cameras and trackers, all sold as consumer electronic­s, was growing apace before the COVID-19 pandemic. But, in this time of unpreceden­ted hardship, fear and uncertaint­y, surveillan­ce firms are hoping to seize the opportunit­y and erode privacy even further.

AiRISTA Flow, based in Maryland, and Redpoint Positionin­g Corp., based in Boston, are both marketing products that allow companies to track “assets” — inanimate objects or people. Using tags or even wearable products like a bracelet, AiRISTA Flow and Redpoint claim their products are effective tools for contact tracing, allowing an office to track the potential spread of a virus.

But the potential for abuse is high, as employers could track employees wherever they go and see who they interact with and when. Employees are used to being observed at work, but being placed in a digital panopticon, with every move being recorded in real time, is a dangerous escalation that could have dangerous psychologi­cal effects.

Outside of the workplace, Israeli surveillan­ce company SuperCom is now pushing a tracking bracelet technology it developed for tracking incarcerat­ed people as a tool in the fight against COVID-19. The difference­s are slight. A tool for house arrests is now a tool for quarantine enforcemen­t. The company has told media outlets that its product has elicited interest from a number of world government­s, and that it will be up to SuperCom’s customers to set their own rules regarding privacy.

This approach has concerned public health officials and privacy advocates alike. In an interview with The Intercept, Leonard Rubenstein, a human rights attorney and bioethicis­t at Johns Hopkins School of Public Health, described SuperCom’s “ankle monitor and other tracking methods ... highly inappropri­ate and detrimenta­l to a public health response in being unreasonab­ly and unnecessar­ily coercive.”

He added that the company’s technology represente­d “a serious invasion of privacy without any safeguards, and promoting an adversaria­l relationsh­ip to public health authoritie­s when the relationsh­ip should be built on trust.”

Trust is critical in times of crisis. Contact tracing programs initiated by public health officials, social distancing, stay-at-home orders — all require public trust and cooperatio­n. But policies and technologi­es that overreach and represent long-term dangers to people’s privacy shake that trust. Combating COVID-19 has required an enormous effort; combating the COVID-19 opportunis­ts may be just as difficult.

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