Target to unveil new food brand
Especially after the last year, Target says customers are more into indulging. And it wants to help them do just that.
In April, the Minneapolis-based retailer is launching a new grocery brand called Favorite Day with more than 700 sweet and savory items that span baked goods, trail mix, ice cream, snacks, beverage mixers and mocktails, and cake decorating supplies.
Products include macaroons in several flavors, lava cakes, nondairy frozen desserts and mashups like a mini-everything bagel croissant.
Some of Target’s other grocery initiatives in recent years have focused on providing more better-foryou options. The retailer has added more organic, natural and gluten- free items to its shelves as well as improving its selection of fresh produce.
But Target says that its research shows that customers also want to treat
themselves as they juggle hectic family schedules and other stresses.
Favorite Day is the first new private-label grocery brand Target has introduced since rolling out a new flagship brand, Good & Gather, in 2019. That brand, which replaced Archer Farms and Simply Balanced, generated more than $2 billion in sales last year. It’s one of 10 privatelabel brands at Target that each bring in more than a billion dollars in sales annually.
“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” saud Rick Gomez, Target’s former marketing chief who recently became its chief food and beverage officer.
Favorite Day was created by Target’s internal team of food scientists and recipe developers. The new brand will be available in stores and online starting April 5.