The Con struct ion

Plaza Uomo USA - - JOURNAL -

I would say that mea­sur­ing for a shirt is more ad­vanced than

a suit. Dif­fer­ent fab­rics act ­dif­fer­ently on your body. I like a shirt to be cor­rect, but not too cor­rect. I want the shirt to come alive, to fol­low the body in a nat­u­ral way. It is ok that the shirt is a bit wrin­kled at the end of the day. It adds char­ac­ter and per­son­al­ity. A fab­ric that is too stiff kills the prod­uct.

At Sten­ströms, we work hard on de­vel­op­ing shirts that fit dif­fer­ent kinds of bod­ies. We use our own guys in the com­pany as test mod­els, and also have a wide rang­ing net­work of men of dif­fer­ent body types that reg­u­larly try our shirts for com­fort and style. We do this to be able to of­fer an in­ter­na­tional fit.

The slim look has been pop­u­lar for many years, with both our Slim­line and Su­per­slim fit serv­ing that need. But I feel it is time to add some air into the gar­ment. I think peo­ple would like to breath again. For the con­scious con­sumer we of­fer made-to-mea­sure shirts, which gives ­enor­mous pos­si­bil­i­ties in terms of chest width, sleeve length, cuffs, col­lar styles, mono­grams and dif­fer­ent types of but­tons.

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