Au revoir mid­dle­man

Poets and Writers - - The Literary Life -

Many of to­day’s most in­flu­en­tial com­pa­nies have be­come suc­cess­ful by cut­ting out the mid­dle­man and pass­ing the ben­e­fits of a more di­rect re­la­tion­ship on to you, the con­sumer. It’s a strat­egy that has proven ben­e­fi­cial to nearly ev­ery­one ex­cept, of course, the mid­dle­man. “When I fin­ish my de­gree, I want to be­come a mid­dle­man,” is not cur­rently the cho­sen dream of our most am­bi­tious youth. This de­vel­op­ment is noth­ing new to us. We’ve been cut­ting out the mid­dle­man for over 25 years by find­ing a way to go straight from oats to oat­milk, in­stead of feed­ing the oats to a cow and let­ting the cow pre­pro­cess the oats into milk. But just be­cause we were ahead of the mid­dle­man curve doesn’t mean we know who is go­ing to win the World Se­ries or if we are ac­tu­ally liv­ing in a sim­u­la­tion. All we know is how to make oat­milk. Our abil­ity to pre­dict the fu­ture be­yond that is far from de­pend­able.

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