The Life of Popular Science
AN ALGORITHMIC AVERAGE OF OUR COVERS’ COLORS FROM 1917 TO 2018
1 / 1910s
Our graph begins when PopSci became a ’zine, color covers and all. Edward Youmans began the pub as a journal in 1872.
2 / 1940s
Wartime meant plenty of green-clad men gracing our front page—along with a darker palette to match the mood of the country.
3 / 1990s
A shift to cherry red logos and blue skies behind jet planes and futuristic cars manifest as an era of purple (the average of the two colors).
4 / 2010s
As the magazine moved toward single-topic issues, cover hues changed with each edition. Ergo this kaleidoscope of stripes.
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