The Life of Pop­u­lar Sci­ence

AN AL­GO­RITH­MIC AVER­AGE OF OUR COV­ERS’ COL­ORS FROM 1917 TO 2018

Popular Science - - CONTENTS -

1 / 1910s

Our graph be­gins when PopSci be­came a ’zine, color cov­ers and all. Ed­ward Youmans be­gan the pub as a jour­nal in 1872.

2 / 1940s

Wartime meant plenty of green-clad men grac­ing our front page—along with a darker pal­ette to match the mood of the coun­try.

3 / 1990s

A shift to cherry red lo­gos and blue skies be­hind jet planes and fu­tur­is­tic cars man­i­fest as an era of pur­ple (the aver­age of the two col­ors).

4 / 2010s

As the mag­a­zine moved to­ward sin­gle-topic is­sues, cover hues changed with each edi­tion. Ergo this kalei­do­scope of stripes.

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