SVMC con­tin­ues to honor Breast Can­cer Aware­ness month with ‘Pink in the Dis­trict’

Porterville Recorder - - LOCAL - recorder@porter­villere­

Sierra View Med­i­cal Cen­ter (SVMC) kicked off Breast Can­cer Aware­ness Month with “Pink Fri­day” on Oc­to­ber 5, which set the tone for a month-long se­ries of events within the hospi­tal and in the lo­cal com­mu­nity.

Pink Fri­day con­sisted of Sierra View’s pink door dec­o­rat­ing con­test, and SVMC staff were also en­cour­aged to come to­gether and wear pink to show their sup­port of those af­fected by breast can­cer.

With clip­boards in hand, the judges for the hospi­tal-wide con­test, in­clud­ing Sierra View Foun­da­tion Board Of­fi­cers, Den­nis Townsend and Deb­bie Lan­ders, walked the floors Fri­day to give scores on all de­part­ments that par­tic­i­pated.

The judges were im­pressed with the cre­ativ­ity and en­thu­si­asm brought for­ward by hospi­tal staff. Although the cause was the same, the in­spi­ra­tion, ideas, and ex­e­cu­tion were all very dif­fer­ent, mak­ing the judg­ing more ex­cit­ing and quite a chal­lenge.

In an ef­fort to get the com­mu­nity in­volved, The Roger S. Good Can­cer Cen­ter Treat­ment Cen­ter chal­lenged Porter­ville busi­nesses to show their sup­port with a “Pink in the Dis­trict” busi­ness-to-busi­ness dec­o­rat­ing con­test.

Lo­cal busi­nesses were chal­lenged to use their cre­ativ­ity and com­pet­i­tive na­tures by dec­o­rat­ing a pub­lic space, win­dow or front door at their lo­ca­tion to draw at­ten­tion to the cause. Once the dec­o­rat­ing com­menced, busi­nesses were asked to tag Sierra View Med­i­cal Cen­ter on In­sta­gram and Face­book (@sier­raviewmed­i­cal) with a pic­ture of their com­pleted space. To vote for your fa­vorite busi­ness (10 lo­cal busi­nesses com­peted in to­tal), please visit Sierra View’s Face­book page @Sier­raviewmed­i­cal.

Awards will be given in three cat­e­gories — Best Dec­o­rated Door, Best Recog­ni­tion of the Cause, and Most Orig­i­nal — both for the in­ter­nal hospi­tal dec­o­rat­ing com­pe­ti­tion as well as the com­mu­nity-based com­pe­ti­tion.

Win­ners will be an­nounced at the Sierra View Breast Can­cer Aware­ness event “Let’s Flamin­gle to Fight Breast Can­cer” on Oc­to­ber 18. Sierra View has ex­tended the in­vi­ta­tion to the pub­lic and staff to join them in the Sierra View Court­yard be­tween 6-8 p.m. The free event will in­clude food, games, ven­dor good­ies (in­clud­ing Lu­laroe and Color Street), prizes, give­aways, and mam­mo­gram cer­tifi­cates.

This year, the aware­ness is fo­cused on all who have been in­volved with the bat­tle of breast can­cer, in­clud­ing the es­ti­mated 266,120 new cases of in­va­sive breast can­cer in the U.S. in 2018.

Sierra View is op­ti­mistic that their month-long events will bring aware­ness to their com­mu­nity, and most im­por­tantly, they hope the pub­lic stays in­formed and takes the right steps to fight breast can­cer, in­clud­ing early de­tec­tion through an­nual mam­mo­grams.

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