The Brokerage Scene
WE SPOKE TO AND DISCOVERED THAT THERE’S PLENTY GOING ON IN THE MARKET NOW AND INTO THE FALL. HERE’S WHAT THEY HAVE TO SAY ABOUT THE UPCOMING FALL BOAT-SHOW SEASON.
“The market is very active and has continued to be active even through the traditionally slower months of summer, business has been very good. Our particular segment of the market has been predominantly confined to the U.S. with a smattering of international sales here recently. In our particular instance, it’s a combination of continued pent-up demand and the continuing success in people’s individual businesses and the stock market. This has just carried over from the spring right through this summer. We are already making space reservations for customers to exhibit their existing pre-owned product in anticipation of them purchasing something else. Our boat-show slips are completely full. We’re way ahead of where we were last year as far as people calling us...and without any push from us, people are calling us and saying, ‘I want to make sure my boat is in that show.’
I would tell you that by and large a lot of product has been sold and that we are working doubly hard to list fresh product going into the fall season after people have used their boat for the summer. But we’re way ahead of last year in units or yachts sold and we’re anticipating good participation and a fresh inventory of brokerage boats after people get finished using them in the summer season. I always encourage people to be ready to make a decision because there are going to be buying opportunities, and if you have your financing or your funds lined up in advance, it’s always good to be a step ahead. There will be buying opportunities and the more prepared you are to act quickly the better your chances are of getting the boat you want.” years of good solid growth, I think we can finally say that the boating industry is back to good health! I think one of the keys to our growth and success has been not to rest on our laurels and to really make sure that we are closely aligned with our goals of being an industry leader in the sale of yachts in the 50- to 150-foot market range. Staying on task to reach and maintain this goal has been a big effort, in that it has caused us to not only rethink our business operationally, but culturally as well. I equate it to turning a large ship: it takes direction, time, and advanced planning.
With these new goals and focus, great change has come to our company. One of the bigger changes has been to expand our footprint and work to keep ourselves ahead of the great technological challenges facing all businesses today. This has included the opening of five new store locations with new sales operations at Miami Beach Marina, Bahia Mar Yachting Center (Ft. Lauderdale), Huntington, New York, Newport Beach, California, and Mexico City. While challenging, we are thrilled to announce they are all open and operating, and are easily some of the nicest facilities in the yachting industry. Technologically we are moving to being a “paperless” company. Besides conquering the storage and access issues this is providing a great deal of customer convenience in that they can now sign documents electronically from anywhere there is an Internet connection.
We will have quite a bit larger display at the upcoming Ft. Lauderdale Boat show, virtually doubling the number of brokerage boats we will have on display to 17 yachts. This will offer our clients a larger number of options to find the boat that best fits their yachting needs. Along with the addition of several new brokers and staff to operate these new locations, we have a serious list of other projects already underway that will take us into 2015 and beyond.”