Monte Carlo Yachts

PMY: How have your customer demands shifted in recent years?

FABRIZIO IARRERA: Over the past two decades, we have seen a strong evolution of yachting customers, not only in terms of numbers, due to the impressive growth of millionaires, but also in qualitative terms, due to greater knowledge of the use of the boat. The best manufacturers have evolved their products to better meet the different needs of the clientele. This has always been at the base of Monte Carlo Yachts values since its origins: Genuine Italian yachts with long lasting design and strong personality, impressive space optimization through the innovative naval architecture and construction process, top-end materials and very accurate workmanship, almost unlimited customization possibilities and unparalleled flexibility in designing personalized layout solutions.

PMY: How important is innovation in the market you compete in?

FABRIZIO IARRERA: Today we hear the term “innovation” everywhere and the yachting sector makes no exceptions. In Monte Carlo Yachts we always believed in the importance of innovation as the best response for the company to adapt to change. Just remember that Monte Carlo Yachts was founded in 2008 during one of the worst economic crisis of all times. Between market conditions, technological advances and global economies, the business landscape is always evolving, and so companies need to be very dynamic nowadays. With this scenario clear in our minds, and thanks to the vision of Beneteau Group, we have built the company around two fundamental assets. First the unique Italian leadership in luxury yacht design, a powerful and dramatically effective combination which we interpreted since the very beginning with Nuvolari Lenard studio, one of the most important design firms in the world. The second to dare while inventing an unprecedented and innovative architectural structure and construction process which would have al- lowed us to pursue esthetic quality and technical reliability in an efficient production environment.

PMY: Construction methods seem to be improving every year; what is your company doing to improve boat construction?

FABRIZIO IARRERA: As anticipated, since the beginning we believed in the importance to be more dynamic towards the global market. Our unique naval architecture and modular construction process allow us to increase quality with an industrialized approach and total control of the assembly tolerances. It also makes possible to care for the smallest design and decor details, offering almost limitless possibilities for personalizing the end product. Innovation is not linked just to the process itself, as we revolutionized the yacht’s naval architecture to become the essential instrument to make modular construction possible. Monte Carlo Yachts has been awarded with the Innovation in a Production Process Award at the IBI-METS Boat Builder Awards for Business Achievement organized jointly by IBI magazine and METS and we are honored of such outstanding reward.