Draw­ing Board

Build­ing on its re­cent suc­cess in the out­board mar­ket, MJM plans for the launch of a new flag­ship.

Power & Motor Yacht - - IN THIS ISSUE -

New de­buts are on the hori­zon from three dif­fer­ent boat­builders: the MJM 53z, Alaskan 66 Mk II and the Tac­ti­cal 77.

Out­board-pow­ered boats aren’t new for MJM Yachts, the Down East builder run by founder Bob John­stone and his son, Peter. What’s new is their size. In sum­mer 2019 the com­pany will launch the 53z, its largest out­board model yet, with small-boat ex­plor­ing ca­pa­bil­i­ties and yacht-like com­fort.

Out­board propul­sion and shoal draft (a mere 27 inches with the en­gines up) will al­low own­ers to ex­plore shal­low ar­eas that are in­ac­ces­si­ble to in­board-pow­ered boats. “The idea of shoal draft ex­plor­ing in a 53-footer would have been con­sid­ered crazy just a year or two ago,” says Peter, direc­tor of prod­uct devel­op­ment at MJM. But not any­more.

The 53z pig­gy­backs on the suc­cess of the com­pany’s out­board-pow­ered 35z and 43z, and like those mod­els it’s de­signed around a sim­ple con­cept: a strong, light­weight boat with good fuel econ­omy that’s cre­ated by the peo­ple who use the boat. “When you get on one of our boats, ev­ery­thing’s in the right po­si­tion. Ev­ery­thing’s been thought through,” says Peter. “There’s no stupid stuff.”

The 53z will be as ver­sa­tile as it is prac­ti­cal. Two en suite mas­ter state­rooms will make it com­fort­able for a pair of cruis­ing cou­ples to overnight. The quad Mer­cury 350-hp Ver­a­dos and stowage ca­pac­ity make it equally suit­able for day trips to the beach, as the boat can be loaded up with friends and gear and parked just a few feet from the sand. Be­cause this craft has the abil­ity to per­form dou­ble duty, cus­tomers may no longer have the need for two boats. “It makes the boat a lot more valu­able to our cus­tomers be­cause they’re getting so much more out of it,” says Peter.

Ac­cord­ing to MJM, the four Mer­cury Ver­a­dos should lend the 53z a top speed of 44 knots. The boat should edge out the triple IPS-pow­ered 50z, with its WOT speed of 40 knots.

Out­boards now ac­count for more than half of MJM’s sales. While Peter takes some credit for bring­ing Bob around to the idea of a 53-foot out­board-pow­ered model, he says his fa­ther has al­ways been the master­mind who built the brand from the ground up. “He did it the good old-fash­ioned way.”

But lest Bob be known as old-fash­ioned, Peter says he hasn’t seen his fa­ther so ex­cited about a new boat in a long time. “My 84-year-old dad is show­ing more en­ergy than I’ve ever seen,” he says. “Watch out. He has plans to keep busy un­til he’s a hun­dred.” mjmy­achts.com—Krista Karl­son

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.