Ab­so­lute Yachts

Power & Motor Yacht - - BOATYARD -

PMY: How does your pas­sion for both boat­ing and busi­ness feed in­no­va­tion?

AN­GELO GOBBI: Pas­sion is a word with many dif­fer­ent mean­ings: My en­tire life has been - and still is - led by pas­sion for my prod­ucts, for the tech­nolo­gies, for the daily ef­fort to be con­tin­u­ously evolv­ing. And pas­sion is a con­ta­gious virus, from what I can see. I’m proud to say that, through the decades, I’ve al­ways had peo­ple in my com­pa­nies whose men­tal ages are for­ever young, and whose com­mit­ment was ab­so­lute, in all senses: Open-minded peo­ple who keep de­ploy­ing new tech­nol­ogy to de­liver a gen­uine ex­pe­ri­ence of in­no­va­tion, which is of pri­mary im­por­tance for our cus­tomers, and above all for younger gen­er­a­tions. Thus, it is rel­a­tively easy to feed in­no­va­tion be­cause of our DNA. The rea­sons Ab­so­lute was founded was to be am­bi­tious, in­de­pen­dent and in­no­va­tive. And we did just that.

PMY: How will your prod­ucts change to meet the needs of the evolv­ing mar­ket­place?

SER­GIO MAGGI: Our cre­ativ­ity is highly driven by one key in­put source, namely our open eyes on dif­fer­ent mar­kets. More pre­cisely, we lis­ten to what boaters say and think about what they’ll want in the fu­ture. There have been im­i­ta­tors of our Navetta line, but if you look back at four years ago, you would see that our first Navetta 58 ap­peared ex­actly when no­body else was think­ing about this con­cept. She was sold out in the blink of an eye. Why? Be­cause we sensed how the wind was turn­ing! We’re proud to say that the cre­ativ­ity of Ab­so­lute is be­ing car­ried on by a cohesive group of pro­fes­sion­als. On our team you can find some of the most tal­ented engi­neers and de­sign­ers in the plea­sure craft in­dus­try. Some of our em­ploy­ees have a di­verse work back­ground and oth­ers are fresh out of school. This bril­liant mix of back­grounds, to­gether with our open­minded ap­proach, is the best as­sur­ance we have that our boats will al­ways surf the wave.

PMY: Con­struc­tion meth­ods seem to be im­prov­ing ev­ery year; what is your com­pany do­ing to im­prove boat con­struc­tion?

MAR­CELLO BÈ: In tan­gi­ble num­bers, we pro­duce three to­tally new mod­els per year on av­er­age. Be­sides that, a bunch about four to five mod­els un­dergo restyling each year. This is pos­si­ble also thanks to our ex­clu­sive man­u­fac­tur­ing method called ISS (In­te­grated Struc­tural Sys­tem), that al­lows us to greatly op­ti­mize our time-to-mar­ket. Our assem­bly method is rather un­usual com­pared to many other boat­yards be­cause the struc­tural con­struc­tion is com­pleted (in­clud­ing hull and deck cou­pling) be­fore the on­board com­po­nents are fit­ted in­side (in­clud­ing big ones, such as the en­gines, gen­er­a­tors, etc.) We spent years re­fin­ing this ap­proach and today we boast about what we think is the best method ever for build­ing yachts un­der 78 feet. And we never rest: New ideas are ex­ploited ev­ery new sea­son to en­sure we sur­prise our loyal cus­tomers and at­tract new, younger own­ers.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.