Chuck Hovey Yachts

Power & Motor Yacht - - LEADERS OF THE INDUSTRY -

What has been the se­cret to suc­cess for the longevity of Chuck Hovey Yachts?

BRIAN HOVEY: We have been told that it ba­si­cally stems from re­peat cus­tomers and re­fer­rals of clients who have been treated fairly and in a pro­fes­sional man­ner over the years of hav­ing CHY han­dle their boat transactions. For ex­am­ple, on oc­ca­sion we are even re­quested to han­dle the sale of yachts be­tween par­ties who al­ready know each other, and are ei­ther good friends or fam­ily mem­bers, to bro­ker the sale so that both par­ties re­main friendly dur­ing and af­ter the sale. We give high­est pri­or­ity to our re­peat clients and re­fer­rals. The suc­cess started with our founder and men­tor, Chuck Hovey, who was sell­ing Grand Banks in the 1960’s and 1970’s, and Hat­teras Yachts in the 1980’s, and then Flem­ing Yachts start­ing in 1986. All are suc­cess­ful boat lines, still in pro­duc­tion today, and Chuck’s sell­ing and cus­tomer ser­vice style con­trib­uted to this suc­cess on the west coast, and con­tin­ues to this day. We strive daily to main­tain these high stan­dards and cus­tomer ser­vice first men­tal­ity, which was ini­tially set in mo­tion by the ex­am­ple set by Chuck Hovey PMY: Was Chuck Hovey Yachts in­volved from the be­gin­ning with Flem­ing Yachts?

BRIAN HOVEY: Yes, back in 1986 Chuck Hovey Yachts was the sole dealer for Flem­ing Yachts, be­fore the world knew how suc­cess­ful Flem­ing Yachts would be­come. At that time Tony Flem­ing had only re­cently left Amer­i­can Ma­rine build­ing Grand Banks yachts, and Chuck Hovey pro­vided Flem­ing with the first three re­tail boat or­ders, which were at the time re­quired to start the ini­tial Flem­ing pro­duc­tion. In fact, since 1986 Chuck Hovey Yachts will have gone on to sell the first re­tail Flem­ing 50, 53, 55, 65, 72, 75, and 78! Chuck Hovey was in­stru­men­tal in en­cour­ag­ing Tony Flem­ing to place his per­sonal name on the boat line, and com­mu­ni­cated the mar­ket feed­back re­fine­ments to Tony which were in­cor­po­rated into the var­i­ous fu­ture mod­els. Chuck Hovey and Tony Flem­ing both stay busy, how­ever they have taken a back seat sev­eral years ago to make room for the next gen­er­a­tion, who con­tinue to carry the val­ues and qual­ity set forth by these true pi­o­neers and le­gends in the boat­ing world.

PMY: How do you see the boat busi­ness go­ing for­ward and how are you equipped to han­dle the chal­lenges of the fu­ture?

BRIAN HOVEY: We be­lieve the cur­rent boat clients and cus­tomers of the fu­ture are very ser­vice ori­ented. The pur­chase and sale ex­pe­ri­ence nowa­days needs to ex­tend be­yond sim­ply ob­tain­ing the boat, it must in­volve the bro­ker­age han­dling the many de­tails like ar­rang­ing for boat slips and crew choices and boat ac­ces­soriz­ing. For ex­am­ple we en­acted a process now where our buy­ers of new and bro­ker­age Flem­ing Yachts, who pur­chase a boat through us, are of­fered a multi-day ex­ten­sive ves­sel sys­tem ori­en­ta­tion and sys­tems train­ing process, in­clud­ing train­ing for both hus­band and wife in many in­stances. Our cruis­ing clients also ex­pect ba­sic concierge ser­vice, which is made eas­ier by uti­liz­ing our three west coast of­fices lo­cated in San Diego, New­port Beach and Seat­tle, all with dis­play slips and lo­cal ser­vices avail­able nearby.

New Flem­ing 65 num­ber 50 - cur­rently in the com­mis­sion­ing and de­liv­ery process at the CHY ser­vice docks in New­port Beach, CA.

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