Monte Carlo Yachts

Power & Motor Yacht - - LEADERS OF THE INDUSTRY -

PMY: How have your cus­tomer de­mands shifted in re­cent years?

FABRIZIO IARRERA: Over the past two decades, we have seen a strong evo­lu­tion of yacht­ing cus­tomers, not only in terms of num­bers, due to the im­pres­sive growth of mil­lion­aires, but also in qual­i­ta­tive terms, due to greater knowl­edge of the use of the boat. The best man­u­fac­tur­ers have evolved their prod­ucts to bet­ter meet the dif­fer­ent needs of the clien­tele. This has al­ways been at the base of Monte Carlo Yachts val­ues since its ori­gins: Gen­uine Ital­ian yachts with long last­ing de­sign and strong per­son­al­ity, im­pres­sive space op­ti­miza­tion through the in­no­va­tive naval ar­chi­tec­ture and con­struc­tion process, top-end ma­te­ri­als and very ac­cu­rate work­man­ship, al­most un­lim­ited cus­tomiza­tion pos­si­bil­i­ties and un­par­al­leled flex­i­bil­ity in de­sign­ing per­son­al­ized lay­out so­lu­tions.

PMY: How im­por­tant is in­no­va­tion in the mar­ket you com­pete in?

FABRIZIO IARRERA: Today we hear the term “in­no­va­tion” ev­ery­where and the yacht­ing sec­tor makes no ex­cep­tions. In Monte Carlo Yachts we al­ways be­lieved in the im­por­tance of in­no­va­tion as the best re­sponse for the com­pany to adapt to change. Just re­mem­ber that Monte Carlo Yachts was founded in 2008 dur­ing one of the worst eco­nomic cri­sis of all times. Be­tween mar­ket con­di­tions, tech­no­log­i­cal ad­vances and global economies, the busi­ness land­scape is al­ways evolv­ing, and so com­pa­nies need to be very dy­namic nowa­days. With this sce­nario clear in our minds, and thanks to the vi­sion of Beneteau Group, we have built the com­pany around two fun­da­men­tal as­sets. First the unique Ital­ian lead­er­ship in lux­ury yacht de­sign, a pow­er­ful and dra­mat­i­cally ef­fec­tive com­bi­na­tion which we in­ter­preted since the very be­gin­ning with Nu­volari Le­nard stu­dio, one of the most im­por­tant de­sign firms in the world. The sec­ond to dare while in­vent­ing an un­prece­dented and in­no­va­tive ar­chi­tec­tural struc­ture and con­struc­tion process which would have al- lowed us to pur­sue es­thetic qual­ity and tech­ni­cal re­li­a­bil­ity in an ef­fi­cient pro­duc­tion en­vi­ron­ment.

PMY: Con­struc­tion meth­ods seem to be im­prov­ing ev­ery year; what is your com­pany do­ing to im­prove boat con­struc­tion?

FABRIZIO IARRERA: As an­tic­i­pated, since the be­gin­ning we be­lieved in the im­por­tance to be more dy­namic to­wards the global mar­ket. Our unique naval ar­chi­tec­ture and mod­u­lar con­struc­tion process al­low us to in­crease qual­ity with an in­dus­tri­al­ized ap­proach and to­tal con­trol of the assem­bly tol­er­ances. It also makes pos­si­ble to care for the small­est de­sign and decor de­tails, of­fer­ing al­most lim­it­less pos­si­bil­i­ties for per­son­al­iz­ing the end prod­uct. In­no­va­tion is not linked just to the process it­self, as we rev­o­lu­tion­ized the yacht’s naval ar­chi­tec­ture to be­come the es­sen­tial in­stru­ment to make mod­u­lar con­struc­tion pos­si­ble. Monte Carlo Yachts has been awarded with the In­no­va­tion in a Pro­duc­tion Process Award at the IBI-METS Boat Builder Awards for Busi­ness Achieve­ment or­ga­nized jointly by IBI mag­a­zine and METS and we are hon­ored of such out­stand­ing re­ward.

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