1972 Rolling Stones spotted in Glendale
Gallery is hosting images from L.A. photographer's `Exile on Main St.'-era shoots
Norman Seeff remembers the phone call that became a turning point in his career.
Representatives of the Rolling Stones were on the line and they wanted Seeff for a photo shoot. This was the early 1970s and the band was at the height of its popularity, while Seeff had been establishing his name in the music industry as a photographer and creative director for United Artists Records.
“At that point, the biggest thing for any photographer or designer was if you wanted to get a shoot it had to be the Beatles or the Rolling Stones,” said the L.A.-based photographer, who will be exhibiting some of the 50-year-old pictures he took during the shoot for the band's seminal album “Exile on Main St.” “I got the Rolling Stones and I liked their edginess.”
Titled “Fifty Years in Exile,” the exhibition runs through June 12 at the Rock Photography Museum Special Exhibition Space in Glendale.
It comprises more than 30 photographs taken by Seeff during an allnight shoot at an L.A. studio with the band shortly before the album's May 12, 1972, release.
The exhibition will include several never-before-seen images from that shoot as well as pictures from other sessions Seeff took while hanging out with the band during that time.
“Right now, we are printing a whole bunch of images that I've kept off the marketplace,” Seeff said a few days before the opening of the exhibition.
While the album's iconic cover collage was made up of images by the late photographer Robert Frank, Seeff was the art director for the album, along with Stones' frontman Mick Jagger and graphic artist John Van Hamersveld.
Some of the images Seeff shot during the session were turned into 12 postcards which were placed in the album sleeve. Included in the exhibition is the original layout used to produce those postcards.
“That turned out to be a great idea because this was before social media. So people who bought the album would tear them off and write to people, so suddenly we had a viral advertising campaign going,” he said.
Seeff, a former professional soccer player and emergency medical doctor in his native South Africa, moved to New York in 1968 and started his photography career by taking pictures of the people he met in the streets and bars.
But these weren't always just ordinary people since they included artists and musicians like Patti Smith and Andy Warhol. His early work eventually led to shooting album art for groups like The Band before landing at United Artists.