Keeping Loved Ones Together 90
Help domestic violence victims and their pets.
Pets Are Family Too
An estimated 48% of victims stay with their abusers out of fear for their pets’ safety, according to the National Coalition on Domestic Violence. “Getting people and pets to safety is critical, because pets are often used to control and manipulate a person,” says Nicole Forsyth, CEO of RedRover, a nonprofit that helps animals and their people in crisis.
Awareness Is Key to Change
“Understanding the lack of resources for survivors with pets and how it impacts their decision to leave drives us to be advocates for change,” says Nina
Leigh Krueger, president of Purina, which has partnered with RedRover to help victims and their pets escape abuse and heal together.
What Can Be Done?
RedRover and Purina recently launched the Purple Leash Project, a joint effort that expands RedRover’s Safe Housing program. The goal: to establish at least one pet-friendly DV shelter in every state.
The program helps shelters adapt to accept pets or establish an offsite pet shelter. This can be tricky, but RedRover has expert staff to help navigate insurance and other concerns.
Throughout October, Domestic Violence Awareness Month,
Purina and RedRover encourage pet lovers to join the Take the Lead Challenge on social media. Go for a walk with your dog, post a pic with #PurpleLeashProject, and challenge others to do the same. Visit purpleleashproject.com for more ways to get involved. —Lizz Schumer